Barbara Novotny was named the new managing director at Standard Real Estate, the Dallas-based brokerage founded by Zach De Bernardi last year.

Novotny has worn a variety of hats in Dallas real estate. She began as an agent at Ebby Halliday for three years before moving to Nathan Grace, where she served as the firm’s director of business growth. She considers herself a fixer who enjoys helping agents. The best compliment she every received was when a former colleague called her “Siri.”

“I’m really passionate about this because I’ve been on the other side,” Novotny said. “I believe in services like how can I help you grow?  How can I take your strengths and help with your weaknesses to take the pressure off of you?”

(more…)

The Standard’s COO Logan Nichols (left) and founder Zach De Bernardi hope partnering with Amazon will help grow their firm’s brand.

The Standard Real Estate announced a new partnership with Amazon to create a custom digital store. Under the setup, clients will have new options for purchasing home necessities and furniture.

“We are focusing on making the best of technology and being forward thinking,” founder and chief executive officer Zach De Bernardi said. “Amazon is everywhere so it makes sense for us to try and work with one of the bigger brands. It’s just one more added benefit that we can use to help our clients.”

De Bernardi said he was inspired after seeing similar programs implemented at two New York boutique real estate firms. He believes that partnering with Amazon will help build his company’s brand and help its agents better serve clients.

(more…)

Kelly Nyfeler (left) makes a move to do what she loves most; Zach De Bernardi forges a new standard.

In this week’s Agent Migration column, we take a look at a new brand from Joshua Vernon and Zach De Bernardi, and check in on a North Texas real estate legend in Kelly Nyfeler. Did you make a big move? Contact Joshua Baethge.

De Bernardi Creates New Standard

Real Estate agent Zach De Bernardi recently formed The Standard, a Dallas-based brokerage that is rapidly expanding across Texas.

“We both felt like it was time to start a firm that has the agent’s best interest in mind versus being a profit center for the people that own the large brokerages,” Joshua Vernon, a partner in the firm, said.

(more…)