Vital. Groups. Knee. That’s the three-word address of Dallas City Hall – no number, no street, no zip code.

It’s how you would find 1500 Marilla using What 3 Words. The company has covered the world in a 3-meter square grid (10 feet) and assigned each one a unique three-word code. What appears to be a party game at first glance is a lot more (click here to explore your address).

The operation was founded in 2013 because addresses were imprecise for deliveries – which loading dock, which section of the park, etc.? Beyond that, over 75 percent of the globe has poor or non-existent addresses – and then there’s the oceans and seas.

Precision of location is the name of the game and investors have taken note with millions invested in the technology. For consumers and real estate agents, there are great uses for the free app available for both Android and Apple users. First is the location pinpointing. If you’re in a rural area, the accuracy is unlike what you’re used to. Using What 3 Words for selling property with considerable acreage definitely makes meeting a buyer or Realtor on-property a snap (no more arm waving, horn honking, and light flashing). The location is within a 10-foot-by-10-foot square.

You can also tag photos with What 3 Word addresses so not only can a buyer find the property, but they know precisely where the agent snapped pictures. For the digital egotist, you can add the What 3 Word designation to photos of your lunch or the sunset you just enjoyed. The apps also support speech recognition so you can tell it to remember or find a precise location without typing.

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