Adeo VR

Click HERE to be taken to YouTube to watch a 360 Adeo VR video

Virtual reality is a technology that’s gaining traction in the real estate marketplace.

The idea is visionary: allow homebuyers to experience a property in an immersive, realistic way with their mobile devices or virtual reality headsets. This could have big implications for the luxury market, in particular, where Realtors have to work hard to differentiate their properties and make them memorable to potential buyers (and there tends to be more marketing budget for tools like virtual reality).

A new Carrollton-based company called Adeo VR is launching in July with some truly cool technology with tons of applications for the luxury real estate market, but also useful as a marketing tool for any size property. Company co-founder Shawn Willis promises it will be “affordable for most agents, even though the target market for this product will likely be the luxury real estate market, because of the size of the homes.”

“This let’s people experience a space in a new way and it solves some real estate problems because it let’s buyers experience a home before they drive all over DFW,” Willis said. “The neat thing about the video is it gives people a way to view it on their smartphone or tablet without having to use a virtual reality headset.”

Buyers can experience virtual reality with these 360-degree videos, which can be viewed on Facebook or YouTube, by opening the video and moving their devices left, right, up, and down. Videos can also be viewed on a computer with Chrome or Firefox browsers (if you’re using any of these platforms, be sure to check out the video above!). They are also compatible with Google Cardboard and Samsung virtual reality gear.

“I think the Adeo VR technology is an amazing way to view the space of any home,” said David Maez, Broker and Co-Owner at VIVO Realty and consultant for Adeo VR. “You can use your mobile phone to view the home in virtual reality and it’s like you’re inside the home—this is a game changer and will be the standard for selling luxury property.”

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A 3D showcase of a property allows potential buyers to "walk through" a home, even from the other side of the world. Photo: Worth3D

A 3D showcase of a property allows potential buyers to “walk through” a home and explore it in detail, even from the other side of the world. Photo: Worth3D

In the competitive business of luxury real estate, attracting attention to a listing and making it memorable are critical for Realtors hoping catch the eye of potential buyers and land big sales. This is particularly true of out-of-town or international buyers viewing multiple properties online, narrowing their selections, and making an offer before ever setting foot in town.

Worth3D is a new business in Fort Worth aiming to give Realtors an edge by creating an immersive, interactive, 3D showcase to enhance online listings. This allows buyers to “walk through” a house and and understand the context of the layout and amenities more completely than traditional real estate photography, says Worth3D co-owner Tim Sehnem, who founded the company with Mark Smith last year. Their product is designed to complement MLS photography, give buyers an additional resource when scouting properties online, and offer Realtors a “latest-and-greatest” tool to differentiate themselves from competition.

“This software works with Redfin, Zillow, Realtor.com, and Trulia, so Realtors can upload it with their listing and when buyers go to ‘virtual tour,’ it will launch the 3D viewer,” Sehnem said. “It allows buyers to refine their search, and they find it useful after seeing a property to help them remember details.”

He said a 3D showcase is particularly useful in marketing homes over 4,000 square feet, where it’s easy to forget what you saw where just because of the scale of the house. An online virtual tour allows buyers to revisit properties as many times as they want, and see specific details that might not be pictured in the MLS photos.

 

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