by Deidre Woollard
Affluent buyers are younger, big home footprints (5.000 plus) are returning, and traditional Victorians and Georgians may soon trump the McModern. These are just a few of the revelations we got from the gal who knows luxury buyers like the back of her hand, maybe better!
Stephanie Anton is the President of Luxury Portfolio International®. She has been with Leading Real Estate Companies of the World since 2005 and is responsible for overseeing day-to- day operations of the companies’ high-end marketing division, Luxury Portfolio International®. Stephanie researches and frequently speaks to audiences around the world about the luxury industry, real estate marketing, research and insights into that most sought-after consumer, the affluent. She has been named to a myriad of lists from Inman’s 101 list of innovative leaders driving industry change, the Swanepoel Power 200 list of most influential real estate professionals and Luxury Daily’s Luxury Women to Watch. She also sits on the Board of Managers for the real estate industry initiative, Upstream.
CD’s west coast correspondent Deidre Woollard sat down with Stephanie to zero in on the latest in luxury marketing:
CD: What should the luxury home buyer and seller know right now? (more…)