Redfin

Homebuyers Getting Cold Feet, Pending Sales Fall Through at Record Rates

By Charles Grand / January 29, 2026 /

A record percentage of pending home sales fell through last month in what could either be a bad signal for the housing market or just discerning buyers flexing their renewed clout. Researchers at the listing website Redfin dug into December’s pending-sale data, and they found that more than 40,000 home purchase agreements were canceled last…

Why Glenn Kelman’s Exit Marks a Turning Point for Redfin

By Shelby Skrhak / January 14, 2026 /

Redfin’s longtime CEO Glenn Kelman is stepping down — and on its face, that’s not the kind of executive shuffle that would necessarily rise to the top of CandysDirt.com’s news stack. But context matters. When Rocket Mortgage announced last year that it was acquiring Redfin, the most revealing part of the deal wasn’t the price…

RedFin + CandysDirt: Why Staging Your Dallas Home Pays Off

By Shelby Skrhak / September 10, 2025 /

When it comes time to sell, presentation isn’t just important — it’s everything. Across the country and right here in Dallas, the data is clear: a staged home sells faster and often for more money than one left as-is. Redfin recently collaborated with CandysDirt.com’s Karen Eubank to list nine undeniable benefits of home staging, and…

Rocket Mortgage Purchases Redfin, But It’s the CEO’s Blog Post That’s Really News I Think

By Shelby Skrhak / July 7, 2025 /

Redfin recently announced its sale to Rocket Mortgage, but it’s the CEO Glenn Kelman’s blog post announcing the brokerage’s $1.75 billion sale that caught my interest. On July 1, Redfin announced that it is now officially part of Rocket Companies, the parent company of Rocket Mortgage, which they say will create a more integrated experience…

Calculating Those Calculating Buyers And Sellers

By CandysDirt.com Contributor / June 6, 2025 /

By Jonathan MillerSpecial Contributor Redfin has a wiz-bang calculation to quantify how many buyers and sellers there are. I will break their effort down and point out a few problems with it. They tend to get more ink because they are more negative in their story angles given the uncertainty in the market. Quick aside: Have you noticed…