Realtor News

Trulia's Real Estate Lab Can Show Agents How To Write Listings That Get Homes Sold

By Joanna England / March 1, 2013 /

So, with the right listing, even a dilapidated house in the Fair Park area could sell?

Maybe so, according to new research from Trulia.com.

Mixing science and selling, Trulia’s newly minted Real Estate Lab has just published research showing the psychological link between “color” language in real estate listings and a buyer’s attraction.

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Century 21 Pays Big Bucks For 4 Super Bowl Spots, But Will It Make an Impact?

By Joanna England / February 4, 2013 /

We say it here on CandysDirt.com all the time, but it bears repeating: Real estate is a local — nay, hyperlocal — business. So it was interesting to hear Realtor chatter about the four splashy Super Bowl commercials from Century 21. Impact-wise, Ad Age gave the 30-second spot 2.5 out of 4 stars, saying it…

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