Real Estate Research

Starbucks: Caffeinating Home Values Since 1997

By Leah Shafer / February 18, 2015 /

If you think coffee is only good for getting you moving in the morning, this new study will wake you up. Apparently, it can also provide a jolt nearby home values. That’s according to Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. In their New York Times bestseller, Zillow Talk: The New Rules of Real Estate,…

When Do You Know You've Found "The One"? About 20 Minutes After You've Checked it Out on MLS

By Joanna England / July 19, 2013 /

Interesting study by the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va. (what a mouthful!). Researchers found that it takes just 20 seconds for shoppers to decide on whether or not to pursue a home just from the information presented on the very front page of the listing. From there,…