Real Estate Photography

Outside the Frame: Dallas Professional Real Estate Photographer Richard Sharum Says It Takes Talent to Shoot to Sell

By Karen Eubank / August 20, 2013 /

(Editor’s Note: This is the second installment of our “Outside the Frame” series that offers the insights of Dallas’ leading real estate photographers on subjects that are both important and often controversial in the industry. Check out our first installment here.)

Today we have Richard Sharum, founder of one of the area’s most popular real estate photography firms, Shoot2Sell . To read Sharum’s perspective on how much editing is ethical for listing photos, jump.

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Are No Pictures Better Than Bad Pictures? Sometimes Conditions Are Less-Than-Stellar, But Should You Leave it Up to The Seller?

By Joanna England / August 1, 2013 /

Our post earlier this week ignited quite the discussion on listing photography and what is appropriate for MLS. Of course, we love agents on CandysDirt.com, and our post was only a critique of the photos, not the listing agent. Still, a reader noted that: We do not know the circumstances (could be tenant occupied, could…

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When Do You Know You've Found "The One"? About 20 Minutes After You've Checked it Out on MLS

By Joanna England / July 19, 2013 /

Interesting study by the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va. (what a mouthful!). Researchers found that it takes just 20 seconds for shoppers to decide on whether or not to pursue a home just from the information presented on the very front page of the listing. From there,…

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