midtown rendering

A rendering of Dallas Midtown, the dream of developer Scott Beck, four years in the making, starts with the demolition of Valley View Mall. (Courtesy Photo)

It was your typical teenage hotspot in the 1980s and 1990s. Built in 1973, Valley View Mall was where parents would deposit their AquaNet-lacquered and brace-faced progeny to mill about the then hip and trendy, completely air conditioned homage to American consumerism.

Now, we have internet shopping, and the days of mallrats are slowing to a creep. In fact, Valley View Mall has been all but empty save for a few small-time retailers, an open-source type of art gallery, and a movie theater as anchor. But that’s all coming to an end this year, as developer Scott Beck has finally gotten the go-ahead to start swinging the wrecking balls like Miley Cyrus.

In its place, Beck wants to build a sprawling mixed-use development called Midtown, though a many Dallasites are still iffy on that name. The development, which we previewed three years ago as Beck released the first renderings, will activate longest continuous tract north of 635 that has sat sadly vacant, an eyesore for more than a few years.

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