Real Estate Story

The holiday sales slump is well known in real estate. People get busy with shopping, parties, and festivities, and put off their home-buying decisions so they won’t have to move in this busy season.

For hard-working Realtors, this lag time can be frustrating (plus it hits the pocketbook!). But could our remarkably robust market and unprecedented low inventory offset the traditional sales lag this year?

We talked to some seasoned real estate professionals to get their take on the market, and what they do to boost sales from November to January.

“This year, I am actually putting five new listings on this month, which is very odd for this time of year,” said Britt Lopez, a Realtor with Dallas City Center Realtors. “We see many investor buyers this time of year—I think because they are trying to get their money into a project before the end of the year for tax purposes.”

Lindsay Thomas, an agent with Russell Trenary, Realtors, said she’s watching the market with curiosity to see how the unusual demand will affect sales.

“It will be interesting to see if there truly is a big lag this holiday season since inventory is still so low,” she said. “But yes, typically during the holidays, real estate transactions slow down a bit and therefore it’s extremely important to market your properties. However, the same marketing tactics used during slow times should be used year round. I think you should always put forth the max effort with every client at every time of the year.”

Mark Manley, an agent with Virginia Cook Realtors, said he’s having a different experience this year.

“Sales do tend to slow down—thankfully, I haven’t had that experience so far at the end of this year,” Manley said. “I do several things that I think help me—first and foremost, I answer my phone when it rings and I have had agents actually say they were shocked someone answered…It’s not customer service if you don’t answer the phone. I also call people back almost immediately when possible but always within 24 hours, or sooner.”

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