Amy Messer Featured Realtor

 

Let’s just say that from the moment we met Realtor Amy Messer, we fell in love with her smile and fantastic sense of humor. She may have not been in the game long, but this girl has some serious hustle. So consider this your warning, folks: Amy is being mentored by some of the best (Kerry Paradise Slaughter, natch!) and she has all of the tools to be a huge success in Dallas real estate.

Also, you have to ask her about the story with the goat. We can’t wait to hear it.

We could think of no one more deserving than this charming, brilliant, and smart-as-a-whip agent to be this week’s Featured Realtor sponsored by great Western Home Loans. What has your lender done for you lately? Find out what you’re missing by calling Jeff Lindigrin of Great Western Home Loans today.

Jump to read all about Amy Messer and her unnatural infatuation with tacos and real estate!

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6917CasaLomaAvenue-Dallas-TX-75214

Photos: Lance Selgo/Unique Exposure Photography

Fresh to the market! This little cottage is going to make one house hunter very, very happy. In fact, according to listing agent Amy Messer with the Paradise Slaughter Group, this cutie has made the sellers happy for as long as they’ve owned the home. But it’s a job relocation that they just can’t pass up that has them listing this adorable home. Jump to see inside and find out more about this sweet home in Gastonwood that JUST HIT MLS TODAY!

Let the feeding frenzy begin!

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Century 21 Commercial Still

We say it here on CandysDirt.com all the time, but it bears repeating: Real estate is a local — nay, hyperlocal — business. So it was interesting to hear Realtor chatter about the four splashy Super Bowl commercials from Century 21.

Impact-wise, Ad Age gave the 30-second spot 2.5 out of 4 stars, saying it was predictable: “No one expects a real-estate ad to push the boundaries. This one lives up to expectations with a plot straight out of The Saturday Evening Post.”

However, Prudential agent Kerry Paradise Slaughter asked her Facebook friends this question after the above commercial aired:

“As a Realtor, I’m curious – do these VERY expensive C21 commercials have any impact on your choice of real estate agent?”

Most responses were variations on “no,” all but confirming my personal experience that Reators’ business is built on locally targeted advertising — not big, splashy national campaigns — and referrals. Here’s a selection of my favorite responses:

From Greg:

“Great branding. Still a personal relationship game.”

From Tricia:

“No, especially since they are trying to be funny and they aren’t.”

From Bud, who is a home inspector:

“I agree with all of the statements above. However I believe that they are necessary to keep your brand relevant. So many times I ask my client whom their realtor is and the answer is something like “Ebby”. Your brand is strong and you don’t want the market consciousness being pulled out from under you like a riptide.”

And from Slaughter:

” … Here in Dallas, I don’t think it matters how many millions C21 spends, that brand is almost impossible to revive inside 635. And Ebby is a great example. Outside a 100 mile radius the consumer has no idea who Ebby is. 
I can only recall one time in the last eight years that my phone rang because of the broker brand I am associated with. And ironically, it was just last week.
I THINK my clients choose to do business with me because of my competence and my character – both of which they either know personally or they hear about from someone they trust. They have never seemed to care whose logo is on my sign.”

What do you think? Was it cunning marketing to help revive a brand, or was it a complete waste?

Kerry Paradise Slaughter of Prudential Texas Properties started the “Slaughterhouse” Halloween bash seven years ago with just a grill and some weenies. This year, the event is bigger, scarier, and benefits a great cause.

Find out more about this ghoulishly good time on BubbleLife Media’s Lake Highlands page.

This mid-mod at 8829 Hackney sits on a corner lot in Lakeland Hills.

Every time we write about a well-priced midcentury modern, they seem to get snapped up before I can call my real estate agent. That’s good news for Kerry Paradise Slaughter, who is marketing this sweet Lake Highlands mid-mod at 8829 Hackney.

And guys, this little house, all 1,619 square feet of it, is priced just right at $187,500. There are three bedrooms, two baths with the original Daltile, and a two-car garage (so rare!) on this little beauty. And check out the hardwoods and exposed brick! SWOON!

Yes, the kitchen needs some work, but look at it this way: It’s a completely blank slate! You can paint, put in granite, add a little panache with a cool backsplash, throw in some stainless appliances and voila! It’s perfect!

If the huge windows are drawing you outside, there’s plenty of outdoor living space, including a covered patio. While there isn’t a pool, there’s plenty of room in the gigantic backyard to put one in. This is a corner lot, too, so count on having tons of room to play catch out front this summer. What’s not to love?

There’s one thing you won’t need to change, and that’s the amazing job Karen Eubank has done staging this home. The paint and decor are picture perfect! This is why she needs her own reality show, people!