Ben Caballero is setting the bar high. In May, the 70-year-old agent and owner of Addison-based HomesUSA.com earned a Guinness World Record for having the most annual home transactions through MLS by an individual sell-side agent. According to research conducted by REAL Trends, Caballero sold 3,556 homes in 2016. His next closest competitor sold 467.
Before proclaiming him the winner, the Guinness team reviewed evidence and enlisted the help of a CPA to verify his information. An international research team then worked to confirm that nobody else could claim a higher number
“They don’t mess around,” Caballero said regarding the drawn-out process. He credits a web-based platform he designed about 10 years ago for much of his success. The system caters to homebuilders in the Dallas, Houston, Austin, and San Antonio markets. It is able collect and process vast amounts of information very quickly, facilitating a much higher transaction volume.