Do You Really Gotta Have a Gimmick?

By Adlene Neely Dealey / December 4, 2019 / 0 Comments

In one of my favorite songs from the musical Gypsy, three burlesque dancers instruct the girl who would become Gypsy Rose that, “Kid, you gotta get a gimmick if you wanna get ahead.” And now, it seems everyone in real estate or even the hospitality industry has taken that mantra to heart, to questionable ends.

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