Estate Photographer

We at CandysDirt.com talk a lot about the importance of professional real estate photography, and we show a lot of lovely photographs every day. Although we’ve been know to rock the boat when we show a home that is in less-than-stellar shape, we’re focused on showcasing Dallas homes, education, and selling real estate.

Recently The National Association of Realtors and Google collaborated on a report called Digital House Hunt that offers some impressive statistics that confirm what we’ve always thought: Professional photography is an essential part of the marketing package.

The report reveals that today’s home shopper is totally “plugged in” with 90 percent searching online and 89 percent using a mobile search engine. Google reports that real estate searches have grown 253 percent in four years. So what are they seeing in those searches? Photographs of course. Those photographs are what make a potential buyer want to see the house. So we asked four of our Dallas real estate photographers to give us some of their insights.

The first photographer in our four-part series is Lance Selgo of Unique Exposure Photography. Check out what he has to say after the jump!