YouTube marketing

Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing.

The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia.

“All of my listings go on YouTube. Everything nowadays is very visual and when buyers are looking at properties [online], they flip through so many pictures, it can all become a blur,” Lopez said. “I have found the YouTube video brings some life to it and give more a depth. It’s worked really well for my listings, and I get lots of great comments from it.”

YouTube marketing also helps her get houses under contract fast. Take, for example, our Tuesday Two Hundred, a Richardson house at 2001 Linda Ln. Lopez listed it last Thursday and accepted a contract on Saturday. Check out her video here:

The house is a 4-2 with 1,994 square feet on a big corner lot. It’s located in the Richardson Telecom Corridor area near Jupiter and Collins Boulevard, minutes from Raytheon and BlueCross, as well as huge mixed-use development CityLine. Its elementary school, Yale, gets an 8 out of ten score from GreatSchools.org, and Apollo Junior High earns a 7.

This house has interior updates and a swimming pool in back. Lots to offer, and listed for $236,000.

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