Technology has revolutionized the real estate industry, helping home buyers and sellers save time and money. However, despite access to more information than ever before, most consumers still turn to a real estate agent to help them navigate the process and purchase their home. In fact, according to a 2018 Owners.com survey of recent homebuyers, 62 percent did their own home inventory searches online and 83 percent ultimately worked with an agent for the purchase.
“In recent years, the real estate industry has made data and information more readily available to consumers, which in turn has made them more knowledgeable going into the home buying process,” says Daniel Maloney, Head of National Sales at Owners.com. “However, it’s clear that home buyers still value the on-the-ground expertise and guidance that a local real estate agent can provide, particularly in a competitive market where consumers need to move faster than ever to get into a home.” (more…)