It’s that time of the year, when brokerages are toasting, and praising, those hard-working top producers who killed it in 2018, selling millions of dollars of dirt during a year that, while not one of the toughest on record, saw a significant market contraction and rising interest rates.
Celebratory events have been happening across town, at every major brokerage.
At Compass Dallas, a different kind of celebration has been going on: the company’s one-year anniversary in Dallas.
On January 19, 2019, the 24,000 square foot, shiny new Preston Center office was loaded with food, drink, cake, chair massages and more. Last year, on January 19, 2018, Compass launched its 11th brokerage in the U.S. in Dallas, disrupting nearly every established broker in North Texas. Compass came in as a tech company, its internally-designed platform front and center for agents to make their lives easier, their sales bigger, their futures more secure. The firm’s CEO aims to have 20 percent market share in the top 20 U.S. real estate markets by 2020.
Within weeks of opening the office, while “camping” at the Collective, top producing agents switched to Compass so quickly we could not keep up with the migrations, frankly. Some we had to post in our sleep. What was it about the Compass culture that intrigued, and won over, these agents so quickly? What is it about Compass that keeps them coming? And coming…