Photo credit: Patrick Emerson/Flickr

A beautiful rainbow only comes after a storm, so when marketing your business, don’t forget to be authentic and acknowledge your struggles.

My freelance career as a marketing writer isn’t looking very promising right now. I’ve often been accused of writing too tight and too newsy when it comes to marketing copy. “Fluff it!” I remember one editor told me. “And that’s why I don’t do marketing copy. I write editorial,” I muttered to myself. But she was right, it’s a whole different kind of writing that I lack. So, my resume as a marketing copy writer remains scant after I was commissioned to write a corporate brochure for a locally based company and then decommissioned after they saw what I wrote. Naturally all of this has been bothering me for weeks.

(more…)

“In order to be successful, one must project an image of success at all times.”

That’s a piece of wisdom from Peter Gallagher playing Buddy Kane, the trite mantra-spouting real estate king in the 1999 film American Beauty. Of course it’s utter B.S. because Buddy, well, he was B.S..

But there’s a Realtor out there right now, down on her hands and knees, scrubbing dingy bathroom carpet in a late ’70s Fox & Jacobs tract home, saying (or pleading) to herself “I will sell this house.” And like Annette Bening playing Carolyn Burnham in American Beauty did, she’ll hear advice like Buddy’s and believe he’s the smartest man that ever lived. And that’s why self-help is a $11 billion business.

(more…)