When a real estate agent launches their business, building an online presence and generating leads is usually the first big hurdle they encounter. How do you choose a company that will have such a huge impact on your business? And then how do you afford it?

Michael Zobeck

“Marketing and branding is absurdly expensive for Realtors,” said Michael Zobeck, one of the founders of Agent Brand, a Fort Worth-based automated marketing company. “If you put a real estate logo on a marketing piece, the cost doubles.”

But Zobeck and his team — which includes co-founder Justin Hammond and his wife, Ashley — has plenty of experience in vertical marketing. They’ve operated heavily in the franchise space, building websites that are mobile-ready platforms for retailers such as Dickeys BBQ, Menchies Yogurt, Medici Pizza, and more. 

“I have been working with Realtors for years with a couple of different companies that I founded when I saw this platform,” he said.  “I knew there was nothing like and jumped aboard immediately.” 

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