As members of our editorial team cover the annual National Association of Real Estate Editors conference, a recurring theme is the transformation of the traditional real estate brokerage. The existing model, industry disruptors say, no longer serves the individual agent.
Locally, more and more brokerages are touting their digital assets, using social media and mobile apps to make real estate transactions easier for buyers and sellers. But what about infrastructure?
“The real estate industry is not just changing, it’s changed,” says David Maez Jr., co-founder and broker at Vivo Realty Group, which launched their new subscription-based brokerage model. “We had to think, ‘What’s wrong with the way we have been doing things for over 150-plus years?’ The brokerage model has failed to innovate and deliver what agents need: Flexible pay structures, places to meet clients and work from that are easily assessable, contract, and marketing support.”