Realtor Marketing

Get Ready for Your Closeup: Why Realtors Need a Professional Headshot

By Elaine Raffel / September 3, 2023 /

Photos don’t lie – or do they? Just ask anyone who’s swiped right on a dating app. Just how old is that photo?

Turns out, it’s not just Mr. or Ms. Bumble. Many people – including Realtors – are using outdated images on their websites, Linked In, and business cards. If it’s more than a few years since your last shoot, it’s probably time for a redo.

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Online Reputation Management for Realtors In a (Sometimes) Hostile World

By Leah Shafer / August 21, 2015 /

Imagine yourself in this situation: You’re a Realtor with many years of experience, even more satisfied clients, and by and large, a happy career. Upon the urging of your brokerage, you’ve established a Google Business page, and encouraged people to leave reviews about their experiences with you on Yelp. Then one afternoon, you see a new…

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Will This App Kill Professional Real Estate Photography?

By Joanna England / July 28, 2015 /

When we first heard of Yurz, it definitely piqued some interest. Sure, some Realtors definitely need help with branding and photography. We’ve seen some awful websites out there, with some listing shots sporting horrible glare off of mirrors and windows and a flash that drowns out any details that buyers wouldn’t want to miss. Of…

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Is Your Social Media Marketing Falling Flat? Katie Lance Offers Tips to Help With Your Strategy

By Joanna England / August 29, 2014 /

Marketing is one of the most challenging parts of having a successful real estate business. Great marketing ensures that, even after the peak season ends, your business will weather less-than-stellar sales. Truly, real estate is a cyclical industry, marked by seasonal highs and lows. Not only do you need to be prepared for the lean months…

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