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You can’t stop stagers from staging! Table decor was off the charts. All photos courtesy John Bishop: Texas Hill Country Photography

Do you ever wonder what your real estate stager does in between consulting on occupied and vacant properties, writing reports, proposals and contracts, shopping for and selecting just the right furniture and accessories for vacant properties, re-arranging furniture in listed homes that need help, managing inventory systems, packing, unpacking, scheduling deliveries and pickups? Well, I mean, in their SPARE time? (more…)

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We all know staging works. However, convincing sellers to stage can sometimes be a challenge. Even though they realize their homes will look better and sell more quickly, some are reluctant to spend the money or take the time required to  properly prepare their homes for sale.  Consulting with a stager prior to putting an occupied home on the market offers information that allows a seller to prepare their own home. If they don’t have time, they have the option of using the stager to complete the work.

It’s common knowledge as well that an empty home holds no emotional appeal. It’s also hard for a potential buyer to to tell the function of an empty room in online photos, much less connect with it. In other words, they are much less likely to hop in the car and race right over to make an offer.  Even in our hot market there are plenty of vacant homes lingering — some for months. People need the visual connection and the spatial understanding that only furnishing a home can bring.

The bottom line for any seller or Realtor is return on investment. Why lower the price point on a home tens of thousands of dollars when you can spend a fraction of that by calling a professional stager who will make your home look like it belongs in a magazine?

The photos of a staged home will bring in buyers who are ready to make offers because they have already connected with that home. Everyone stands to make more money if a home looks great and that’s really the name of the game.  The Real Estate Staging Association has created a handy infographic Realtors can download to help break down the return on investment, which you can see after the jump.

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Realtors face this every day. The RESA Staging to Sell class can help you solve these problems.

What is the going rate for a staging consultation? What does it cost to stage a vacant property? What updates will bring a seller the best return on investment? Should a Realtor stage their own properties?

Realtors, investors, and builders can learn a lot from the Staging to Sell: What Every Agent Should Know class offered by The Real Estate Staging Association through MetroTex Association of Realtors. It’s a three-hour, three-MCE-credit course that provides an enormous amount of information for $25. Talk about bang for your buck.

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The Real Estate Staging Association has an online directory of stagers in every state and Canada.

The course is taught at various MetroTex locations by one of only three accredited RESA-PRO teachers in the Metroplex — Amy Fedosky, Karen Otto, and Karen Eubank. Yep, that’s me. So here’s the inside skinny on why this is going to be one of the best classes you can ever take.

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