So you might think, home sales are off, Realtors are quitting the business left and right, the real estate gold rush is clearly over over over. So why would anyone open a new real estate brokerage firm in July 2011? One that offers agents 100% of their commission? I don’t know, but I am going to find out. Here are the fearless leaders of the new North Dallas office of United Real Estate, over at Three Lincoln Centre. Oh by the way, the office is gorgeous, loaded with  great food and technology, but it is a bit small —and all OK by United. That’s the new real estate brokerage model: lean and mean. United is part of the largest fully integrated franchise network of real estate and auction professionals in the nation. Tell me been an innovator in RE marketing since 1925. Wowsers, that’s old. United RE supports more than 600 offices acrss the US and internationally, and recognized as a Top 25 Franchise by major media.

OK, so I still want to know: why here, why now, how will this change the tradional real estate broker model???