Photo by Celisa Meals

You may not have heard of Toor yet but get ready. Come August, the Dallas-based, high-tech lock box company plans to unleash a multi-platform media blitz highlighting its progress since first garnering national television attention in 2016

“We are excited to turn the marketing machine on and make sure that everyone’s aware that Toor is not only great for real estate but also for delivery,” founder Junior Desinor said.

Two years ago,  Desinor was a successful Realtor looking jumpstart a new venture.  He had applied for a patent on his lock box design and raised more than $100,000 through a Kickstarter campaign. Then he appeared on television’s “Shark Tank”  where the judges (aka “Sharks”) praised him for being one of the best salespeople they had ever met.

“All in all ‘Shark Tank’ was an incredible experience,” he said. “I would encourage any entrepreneur to give it a go. The free publicity for a business is a no-brainer.”

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Splurge vs. Steal: Two Vickery Place Craftsman-style Houses | CandysDirt.com

Buyers love historic Dallas neighborhoods. Case in point: Vickery Place. This conservation district, first platted in 1911, offers an abundance of reasons to feel giddy about it. 

For its convenient location near Central Expressway and Henderson Avenue and a pleasing assortment of architectural styles, Vickery Place is in demand. Real estate prices reflect that: it’s hard to walk out of a deal here for under half a million bucks. And if you do find that rare listing, it’s often a teardown to make way for the many new-builds cropping up. 

In today’s Splurge vs. Steal, we’re looking at two Vickery Place Craftsman-style houses, one old and one newer. One is positively palatial — the biggest in the neighborhood, in fact — the other more modest. They each sing their siren song for the right buyer. Which is your favorite? 

 

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Toor lockbox

Junior Desinor

UPDATE, 10:30 pm: Barbara Corcoran and Mark Cuban totally got it, but in the end Kevin O’Leary and Barbara ended up investing in TOOR: $300K loan, $200K investment. I’ll have a full background story next week!

We couldn’t be more excited and more proud of our own Junior Desinor. That is, Garcia Junior Desinor. We first met when I was editing DallasDirt over at DMagazine, and he was a rookie agent at Keller Williams Turtle Creek, where he landed fresh from Texas tech, where he had already been buying and flipping homes, churning funds from a business he started while still an undergraduate, R&J Party Supply. Next he started his own brokerage on McKinney, Level properties, totally unique with salaried agents and even a company car. Then came Toor, Junior’s uniquely conceived smart lockbox for real estate. Bluetooth- and cellular-enabled, it allows agents and buyers to request home showings with the push of a button on a custom smartphone app/scheduling tool.

Now Junior is headed to the big leagues: from bouncy houses to flips to disrupting the entire real estate industry, you can see him in action tonight on ABC’s Shark Tank, all because of this.

Toor lockbox

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Real Estate Story
Toor lockbox

Junior Desinor

The old-fashioned lockbox-on-the-door might become a thing of the past. Dallas Realtor and entrepreneur Junior Desinor has a new invention called Toor, billed as the world’s smartest lockbox.

Toor is a smart lockbox for real estate, Bluetooth- and cellular-enabled, that allows agents and buyers to request home showings with the push of a button on a custom smartphone app/ scheduling tool. Sellers are in control of access time to their property, down to the second, and they are notified when the lockbox is accessed. They can also review profiles of agents and buyers before accepting requests. Buyers can request access to properties, too, on their own, or by asking to meet a local agent.

“As a real estate broker now for many years, I was always in search for something that not only would make my brand unique but something that could transform the real estate industry as a whole,” Desinor said. “I was in a mindset to figure out solutions to every pain point in the real estate process and the answer always came back to access — so like a light bulb, I was looking at my lockbox and said, ‘Thats it.’ Then the lockbox concept was born.”

Desinor launched Toor on Kickstarter in March 2016, and in just over 30 days they pre-sold over 500 lockboxes and raised more than $100,000. The lockboxes will officially deliver and go on sale in January of 2017 and Desinor now has pre-orders from large distributors for over 20,000 units. The feedback from across the country was enthusiastic, he said.

“We had agents, brokers, buyers, contractors, property managers, AirBNB hosts, and so many more pre-order our lockbox,” he said. “We cant wait to deliver this incredible product and service to the masses.”

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