Photo credit: Patrick Emerson/Flickr

A beautiful rainbow only comes after a storm, so when marketing your business, don’t forget to be authentic and acknowledge your struggles.

My freelance career as a marketing writer isn’t looking very promising right now. I’ve often been accused of writing too tight and too newsy when it comes to marketing copy. “Fluff it!” I remember one editor told me. “And that’s why I don’t do marketing copy. I write editorial,” I muttered to myself. But she was right, it’s a whole different kind of writing that I lack. So, my resume as a marketing copy writer remains scant after I was commissioned to write a corporate brochure for a locally based company and then decommissioned after they saw what I wrote. Naturally all of this has been bothering me for weeks.

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