It’s a much different model than Zillow/Trulia, but NRT/Realogy will be on pace to not only capture more leads than Zillow, but it has boots-on-the-ground Realtors who can complete sales. This one-two punch is part of NRT’s strategy to “out flank” Zillow, positioning the brokerage as an online and in-person real estate powerhouse, according to Inman News:
“The nation’s largest real estate brokerage, NRT LLC, is preparing to launch two new search portals that are aimed at reducing the company’s reliance on leads from Zillow, Trulia and realtor.com, attracting homebuyers by offering access to a complete set of MLS listings in markets where NRT operates, plus bells and whistles like automated valuations.
NRT, the brokerage wing of real estate titan Realogy, has over 42,000 agents and operates more than 700 offices in the U.S. under the Coldwell Banker Real Estate, ERA Real Estate, and Sotheby’s International Realty brands. It also owns and operates Citi Habitats, The Corcoran Group and, when the acquisition closes sometime this quarter, ZipRealty.”