Staging

Eubank Staging

Barbara Cocoran put it rather well: “Why wouldn’t someone stage if they want to sell a house, and if they want to get more money for the house? I don’t get it.”

You probably know Corcoran from her regular appearances on Shark Tank. What you might not know is she built a real estate empire, the Corcoran Group, into a powerhouse and sold it for $66 million in 2001. She is, and always has been, a huge proponent of staging. So why isn’t everyone?

It’s a mystery to me. As a stager, educator, and writer I continually talk and write about the advantages of home staging. It’s a no brainer. In a recent staging class, I teach for Realtors, a hand shot up.

“Isn’t staging always cheaper than the first price reduction?”

Yes. Yes, it is.

Realtors and sellers seem to be getting the message. The National Association of Realtors released their 2019 Profile on Home Staging recently and a whopping 83 percent of buyers’ agents say staging makes it easier for buyers to visualize a property as their future home. This figure was up from 77 percent in 2017. The profile is only released every two years, and this is just the third time it’s ever been done.

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 Vickery Place Craftsman

Photography: Costa Christ Media

So, you think the real estate market is slowing down? Think again. It’s as hot as ever — if you have a property that is priced correctly, presented beautifully, and has every amenity under the sun. Our Inwood Home of the Week is a Vickery Place Craftsman that ticks all of those boxes and then some. That’s why 5424 Vickery Boulevard had an offer before it ever hit MLS.

I have been stalking this home for about a week. The moment I spotted it, I thought it was a restored original. I figured there was a great story about the renovation. The list price of $1.049 million also caught my eye. It’s a steal for a home with so many amenities. Imagine my surprise to find this picture-perfect, 3,391-square-foot Vickery Place Craftsman was only built five years ago by Jeff Baron Homes. The reason this looks like an original is because it was a custom build for discerning clients by an excellent builder.

Vickery Place Craftsman

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Dave Perry-Miller Real Estate agents Bo Parker and Cindy Bruner represented the seller for 4412 Lakeside Drive, which closed last week after less than three months on the market.

From Staff Reports

Historically, real estate agents often find themselves in a bit of a lull at the end of the year, particularly in the luxury end of the market. Not so for Dave Perry-Miller Real Estate listing agents Bo Parker (Highland Park Office) and Cindy Bruner (Preston Center Office). The two just closed the second-largest sale in Dallas thus far this year.

The home they represented at 4412 Lakeside Drive is an iconic 1918 Hal Thompson beauty overlooking Exall Lake in Highland Park, marketed for $9.495 million. CandysDirt.com columnist Karen Eubank featured it as our Monday Morning Millionaire in September.

“This house was truly a joy to show,” says Parker. “It’s a masterpiece that beautifully blends the character of days gone past and today’s updated clean palette. It has an elegance and integrity that cannot be replicated.”

Though it has been off and on the market over the last few years, it was most recently back on for just 66 days before going under contract. The previous owner invested in significant upgrades to the 9,035-square-foot, four-bedroom home, and the skills of premier home stager George Bass were enlisted to help attract the new buyer. The efforts paid off last Wednesday.

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Highland Park Estate

Photos: Full Package Media

Luxury real estate in Dallas is like musical chairs. No one stays put for long, and if you don’t move fast, someone pulls that chair out from under you. Iconic Highland Park estates like 4412 Lakeside Drive are few and far between. You might think they linger on the market for years, but you’d be wrong. The fact that a property like this doesn’t come along often means if you are in the market, don’t assume it will stay around. (more…)