Death of the Newspaper

Why You Really Want to Pay Attention to What’s Happening in Media

By Candy Evans / August 30, 2018 / 0 Comments

I know, I know — we are a real estate blog focused on fabulous listings, deals, sleeper neighborhoods, fantastic agents and brokers, disruption in the industry, commissions, marketing your property, property taxes, and basically everything happening in the community that affects real estate values: yours, mine, and everyone’s. But you simply must pay attention to […]

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Sad News for Our Friends at the Dallas Morning News but… Only 1% of Homebuyers Find Their Homes in Print

By Candy Evans / July 27, 2015 / 2 Comments

Despite this fact, Realtors spent $1.5 billion to market listings in print last year. I didn’t write this, but I sure have said it over and over and over again: Agents and brokers keep using tired tactics that no longer produce results. Here’s a prime example: Despite the fact that only 1 percent of homebuyers found […]

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