Bad happy hour

Bridget Jones would never “network” at a networking happy hour.

 

Maybe you’re shy. Or hate loud bars. Or hate loud people. There are plenty of reasons to dread going to the next chamber of commerce networking happy hour, and though no amount of free Kendall-Jackson Chardonnay will make awkward networking events more tolerable, here is the single most important tip to make networking happy hours better for everyone involved.

Stop networking at happy hour and start connecting.

It sounds counter-intuitive, but Scott Gerber, author of the new book Superconnectors, would say that “networking” is what’s wrong in the world. “A networker, at least in our definition, is a short-term transactional thinker, trying to make value for themselves at every single moment,” Gerber says. “They are only out with one lens and that is personal gain, personal ambition.”

But isn’t that the whole point of networking happy hours? Meeting new people that can help strengthen your network? Yes and no.

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