Trend Report: Realtors Use Home Staging Sell Homes Faster, Make More Money | CandysDirt.com

We all know a staged home looks better than an empty or cluttered one — that’s a no-brainer. But did you know a staged home often sells faster, and for more money? It’s why we’re seeing Realtors reaching into their own pockets to pay for home staging to help a property move fast. 

I reached out to Suzy Crownover, owner of Crown Staging, to talk about this trend. Realtors are her biggest share of clients and they’re looking to make an investment for a faster sale with bigger price tag. 

“Home staging helps people envision themselves in the space — it’s really hard for them to do that otherwise. If they can’t imagine themselves in a house, they’re less likely to buy it,” Crownover said. “Savvy agents know that putting money toward staging will pay off for them, ultimately meaning a bigger commission and happier clients.” 

In the National Association of Realtors’ 2017 Profile of Home Staging, 39 percent of seller’s agents said staging a home “greatly” decreases the amount of time a home stays on the market. Seventy-seven percent of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”

That’s powerful incentive for Realtors to invest in home staging. Let’s dig deeper. 

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Luxury Home Staging

This luxury home at 17615 Cedar Creek Canyon Drive was completely staged for the seller.  Photos: Lance Selgo/Unique Exposure Photography.

Home staging has been receiving some nice press lately. The New York Times ran two articles in January about the art and necessity of staging to bring top dollar for your property. Do you need to spend $45,000 and replace all of your furniture to get that longed-for list price?

No, not in general but there are instances when it happens. While staging is the norm on the West Coast, and certainly in the luxury market on the East Coast, the rest of the country falls somewhere in between, thinking either staging is a must or that it’s not imperative.  The issue lies largely in the perception of the term. What is staging?

It’s not an easy answer.

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All photos of house now: Shoot2Sell

All photos of house now: Shoot2Sell. “Before” photos: Karen Eubank

If you’ve ever doubted the power of home staging to get a property ready for sale, this post will change your mind.

The home at 7128 Helsem Bend is 3,768 square feet in the Hillcrest Forest neighborhood and was absolutely brimming with art, collections, furniture, and accessories. When the owner decided to sell, his Realtor called Karen Eubank to stage the space.

“The challenge was, this house was filled with gorgeous items and when I walked through it, I was paying attention to those things,” Eubank said. “When a buyer is looking at an object and not the house, that’s a problem—we needed to edit the things that were a distraction so buyers would be looking at the view, the woodwork, the things they are going to buy.”

A home stager is an expert on creating an environment that highlights a house’s best features, shows off the function and flow of rooms, and maximizes its sale potential.

“To me, staging is a marketing tool for a Realtor and a seller because if you can go on the market with your best face forward, you’re going to get more offers and a wider variety of offers,” Eubank said. “If you go on a blind date, are you go on with no makeup, jeans and a t-shirt because you’ve got a great personality? That’s not presenting yourself in a way that someone will pay attention to you and it’s the same with a house. Staging is about making your house as beautiful as it was when you fell in love with it and bought it.”

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Trust us: Not all Christmas shopping is fun. A lot of it is an anxiety-fueled race to the finish line and that is the opposite of fun. So if you’re looking for an excuse to enjoy yourself while doing some legitimate Christmas shopping, look no further than the Bernadette Shaeffler Collection showroom in the Dallas Design District.

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Still Chaising Rainbows COVERS You know how much we at CandysDirt.com love Jason Lenox’s brand of artful rustic decor. My favorite pieces in the store are Jason’s custom-designed silver and turquoise boxes and his impressive collection of Pendleton blankets.

If you’re a fan of Indian blankets, then you absolutely cannot miss the new coffee table book from Barry Friedman. He’s an expert on trade and camp blankets, and Ralph Lauren’s top source for the woolen treasures. You can meet Friedman and get your own signed copy of the 304-page “Still Chasing Rainbows: Collecting American Indian Trade & Camp Blankets Volume Two” at Antèks on Sept. 20 from 10 a.m. to 7 p.m.

Jed Foutz is a Native American art expert and owner of Shiprock Santa Fe gallery.

Jed Foutz is a Native American art expert and owner of Shiprock Santa Fe gallery.

Antèks will also host Jed Foutz, owner of Shiprock Santa Fe gallery and Native American art expert, and his tremendous collection of Navajo blankets and artwork. Blankets from Friedman’s own collection will be available for purchase, too. The reception, which will feature sips and light bites, starts at 4 p.m.

If you miss this amazing event in Antèks Design District location, stay tuned for Lenox’s newest venture: Antèks Curated. The store, planned for the Plaza at Preston Center across from Taco Diner, will feature an exceptional collection for the discerning people in your life. Antèks Curated will carry gift items, home accessories, menswear, and a peppering of furniture, most of which will be exclusive to the store. Hand crafted and limited production works from local artists and designers will be preferred, so be sure to check it out!

Will Nadeau

We’ve talked about how best to sell your house if you own a dog or a cat, but how do you get your furry friend to behave while you have a showing or an open house. Accomplished dog trainer Will R. Nadeau shares a few tips on how to keep your pets from getting in the way of a deal. And don’t forget to send us your photos of your pets “staging” your home to win a pair of tickets to Paws Cause. The deadline is tomorrow. Find out more about our contest here— Jo England

As a professional dog trainer, I am often asked for pet advice for all sorts of doggie dilemmas. One question frequently comes up among clients who are selling their homes. What do I do with my pets if my home has a showing?

Since moving to Dallas, in addition to my dog training business, I have been involved in real estate staging. I often think of home staging solutions for pet owners because you are, of course, trying to sell your house — but you love your pets and care about their well-being!

Here are a few options:

Crates and Kennels

Designer Dog Kennel

For dogs who are not reactive and are reliably crate-trained, this is the best option if you cannot take your dog for a walk or don’t have enough advance notice before your showing. Your dog’s crate should be a safe haven and should not be used for time-outs.

To minimize the chance of nuisance barking at the strangers who are touring your home, there are several things you can try. First, you should cover your dog’s kennel with a blanket. This can give a sense of security and will not allow strangers to make eye contact with your dog, as eye contact can be considered threatening.

The use of a chew or rawhide is great, but you should definitely consider stuffing a Kong toy with some peanut butter and dry kibble. Freezing this distracting snack makes it last even longer! A busy dog in a crate will be less likely to disrupt the showing process.

Take a Long Walk

Professional Dog Walker

On average, I’ve found that a real estate showing can last about 30 to 45 minutes. If you are home with your dog when the Realtor shows up, that’s your cue to go for a long walk. This will not only give you and your dog some exercise, but there will be no chance that your dog could ruin the chance of a contract!

Daycare and Dog Walkers

Doggie-day-care

If you’re lucky enough to have advance notice of a showing appointment, or your Realtor has scheduled an open house, it would be in your best interest to look into doggie daycare. Daycare is a great solution for dogs who are well-socialized to other dogs, and gives you the added benefit of bringing a happy, tired dog home at the end of the day.

If your dog is older, or not too keen on other dogs, boarding at a veterinary office, groomer, or kennel facility is your best choice. Hiring a local dog walker to take your dog for a 45 to 60 minute walk may also be a viable option, however, once appointments are booked, they are not as flexible if the Realtor happens to show early, late, or if the showing takes longer than an hour.

For Cat Owners

self cleaning litter box

One of the most important things you can do is to be sure that your litter boxes are sparkling clean! You wouldn’t want an unpleasant odor to put off a prospective purchaser, so be sure to scrub them well before each showing. Many pet sitting companies offer litter box cleaning service if you don’t want to do it yourself or don’t have the time. For those of you who have “indoor only” cats, it is always a good idea to kennel your cats in a carrier during showings to minimize the risk of your cats slipping out the door.

William R. Nadeau is a Dallas-area dog trainer and works with dogs of all ages, breeds, and sizes. If you need a trainer to help your dog’s behavior, contact Park Cities Pet Sitters at pets@pcpsi.com or call 214-828-0192 to schedule a training appointment.