Cathy Browne in Grand Vie

Cathy Browne is dominating Allen, that much is for sure. Consider these statistics:

  • Browne has sold 45 of the 204 residential homes in Custer Meadows, with five sales just this year.
  • Browne has done six transactions with just one family.
  • In a competitive market like Allen, Browne has brought full-price-plus offers to clients in just 11 hours.

So, how does she do it?

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Cathy Browne's listing at 2016 Glenmere was under contract in a week. We asked Browne how she's carved out a niche in Allen.

Cathy Browne’s listing at 2016 Glenmere was under contract in a week. We asked Browne how she’s carved out a niche in Allen.

We’re not even shocked anymore about Cathy Browne’s latest home under contract, 2016 Glenmere in Allen’s Custer Meadows. The home wasn’t on the market longer than a week before it was snapped up, Browne said.

But get this, that’s only one of the three listings Browne has in the neighborhood. The two other properties she’s marketing — 2019 Stonemont and 2027 Burnside — are getting a lot of interest, too. As Browne tells me, she’s sold more than 40 properties in Custer Meadows alone — some of them twice!

Sure, we know that Allen is one of the fastest-growing North Texas suburbs and has won countless accolades and made numerous top-ten lists. But what strategy do you use to capture part of a market that’s moving so fast?

We asked Browne to spill her secrets. Jump to see what she has to say:

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Photo: City of Allen

Photo: City of Allen

According to Movoto’s recent report on the safest cities in Texas, you have a 1 in 20 chance of being victimized by a criminal in Dallas. In Allen? It’s about 1 in 1,500. The community was ranked fifth in the top 10 safest Texas cities, behind Flower Mound, Keller, Friendswood, and Little Elm.

Here’s what Movoto said about Allen

This Collin County city had one of the lowest rates of violent crime among our top 10, with just 62 per 100,000 people in 2012. Of those 62, there were 35 assaults, 15 robberies, 12 rapes, and no murders.

Additionally, Allen had a reported 50 vehicle thefts, 1,321 thefts, and 242 burglaries, for a total of 1,613 property crimes, and a grand total of just 1,675 crimes per 100,000 people, ranking it 10th in this category.

Sure, Allen is a prosperous suburb where you’ll find excellent schools and a friendly atmosphere, but great shopping and good schools a safe community do not make. So what’s the deal in Allen?

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highresCATHYprofileshot2012 (3)

Cathy Browne is probably one of the most attentive, easy-to-talk-to Realtors you will ever meet. Of course, that’s because she feels communication, no matter what the deal or location, is super important. It’s no surprise then, to find that Browne, who once was a flight attendant for Delta, is one of the highest-performing Ebby Halliday Realtors in her Preston Plano Parkway office.

A top-notch marketer and an agent who knows how to find the best deals for her clients, Browne has a lot to be happy about, especially her numbers for 2013. We hope Browne has an equally amazing 2014, too! Find out more about this incredible Ebby Halliday agent who knows Allen and Collin County like no one else after the jump!

 

CandysDirt.com: Where are you from?

Cathy Browne: I grew up in Auburn, Ala. (War Eagle!) I moved to Dallas from Atlanta, where I was a flight attendant for Delta and traveled both domestically and internationally.

CD: How did you get into real estate?

Browne: Delta closed their base in D/FW Airport, and my mother (a broker in Hilton Head, S.C.) suggested I try real estate. There are a lot of similarities in that you are meeting and talking with different clients, builders, VIPs, and other agents all the time — good communication is the key. I loved it right away!

CD: You specialize in luxury sales in Allen and Collin County. Tell us: what are some unique challenges that Realtors face in this market?

Browne: Right now, the biggest challenge is finding inventory. I sold every listing I had in December, and am putting new listings on now. We have clients who can’t find a home, so some clients are choosing to build.

CD: Where is home for you in Dallas?

Browne: I live in West Allen. We really love the area–the schools, the homes, our neighbors, and the small town atmosphere. It’s also very convenient to get to Plano, Dallas or wherever we need to go.

CD: And you drive a….let me guess, Mercedes Benz?

Browne: I love my Lexus RX350. I usually have kids, dogs, signs, etc., in the car with me! There’s a joke about our parking lot at Ebby looking like a Lexus dealership!

CD: What was your best/highest sale?

Browne: $800,000, a gorgeous, designer’s home on 3 acres.

CD: Likewise, what was your most challenging or memorable transaction?

Browne: There was one that turned into a triple deal! After one of my sellers got a contract on their home, they went to dinner with friends and jokingly asked “Does anyone want to sell us their home?” and another couple raised their hand and said “We do!” We worked out a deal for them to buy their friend’s home, and then I had to go find that family another home in Allen quick. It was crazy!

CD: How quickly have you turned a house?

Browne: I have sold several to the first buyers who viewed them, and some before they went on MLS.

CD: How much did you sell last year?

Browne: I am always highly ranked in my Ebby Halliday office, and expect that 2014 will be another great year for me. Last year started out slow, but ended with a bang! I was named the #1 Top Individual for December!

CD: What words of wisdom do you often share with clients?

Browne: I ask them to come up with their “wish list,” tell them not to worry or stress out, and that I will be there with them through the whole process–all the way to closing. And even afterwards to provide vendor contacts and support!

ICD: f you ever change careers for an encore, you’ll …

Browne: I might become a writer and write a book! It will be called “So You Want to be a Realtor?” and I’ll put all the crazy stories and experiences I’ve had in there! When different things happen, my agent friend and I always look at each other and say “That is one for the book!”

CD: Do you have a second home? If so, where?

Browne: We own an ocean-view timeshare in Ko Olina, Hawaii, and we love going there as a family every year. It always reminds me of my wonderful Delta layover days!

highresCATHYprofileshot2012 (3)

Cathy Browne is probably one of the most attentive, easy-to-talk-to Realtors you will ever meet. Of course, that’s because she feels communication, no matter what the deal or location, is super important. It’s no surprise then, to find that Browne, who once was a flight attendant for Delta, is one of the highest-performing Ebby Halliday Realtors in her Preston Plano Parkway office.

A top-notch marketer and an agent who knows how to find the best deals for her clients, Browne has a lot to be happy about, especially her numbers for 2013. We hope Browne has an equally amazing 2014, too! Find out more about this incredible Ebby Halliday agent who knows Allen and Collin County like no one else after the jump!

 

CandysDirt.com: Where are you from?

Cathy Browne: I grew up in Auburn, Ala. (War Eagle!) I moved to Dallas from Atlanta, where I was a flight attendant for Delta and traveled both domestically and internationally.

CD: How did you get into real estate?

Browne: Delta closed their base in D/FW Airport, and my mother (a broker in Hilton Head, S.C.) suggested I try real estate. There are a lot of similarities in that you are meeting and talking with different clients, builders, VIPs, and other agents all the time — good communication is the key. I loved it right away!

CD: You specialize in luxury sales in Allen and Collin County. Tell us: what are some unique challenges that Realtors face in this market?

Browne: Right now, the biggest challenge is finding inventory. I sold every listing I had in December, and am putting new listings on now. We have clients who can’t find a home, so some clients are choosing to build.

CD: Where is home for you in Dallas?

Browne: I live in West Allen. We really love the area–the schools, the homes, our neighbors, and the small town atmosphere. It’s also very convenient to get to Plano, Dallas or wherever we need to go.

CD: And you drive a….let me guess, Mercedes Benz?

Browne: I love my Lexus RX350. I usually have kids, dogs, signs, etc., in the car with me! There’s a joke about our parking lot at Ebby looking like a Lexus dealership!

CD: What was your best/highest sale?

Browne: $800,000, a gorgeous, designer’s home on 3 acres.

CD: Likewise, what was your most challenging or memorable transaction?

Browne: There was one that turned into a triple deal! After one of my sellers got a contract on their home, they went to dinner with friends and jokingly asked “Does anyone want to sell us their home?” and another couple raised their hand and said “We do!” We worked out a deal for them to buy their friend’s home, and then I had to go find that family another home in Allen quick. It was crazy!

CD: How quickly have you turned a house?

Browne: I have sold several to the first buyers who viewed them, and some before they went on MLS.

CD: How much did you sell last year?

Browne: I am always highly ranked in my Ebby Halliday office, and expect that 2014 will be another great year for me. Last year started out slow, but ended with a bang! I was named the #1 Top Individual for December!

CD: What words of wisdom do you often share with clients?

Browne: I ask them to come up with their “wish list,” tell them not to worry or stress out, and that I will be there with them through the whole process–all the way to closing. And even afterwards to provide vendor contacts and support!

ICD: f you ever change careers for an encore, you’ll …

Browne: I might become a writer and write a book! It will be called “So You Want to be a Realtor?” and I’ll put all the crazy stories and experiences I’ve had in there! When different things happen, my agent friend and I always look at each other and say “That is one for the book!”

CD: Do you have a second home? If so, where?

Browne: We own an ocean-view timeshare in Ko Olina, Hawaii, and we love going there as a family every year. It always reminds me of my wonderful Delta layover days!

Cathy Browne and Beth Douglas joined forces, creating a power-packed team at Ebby Hallidays Allen offices.

Our readers will recognize Cathy Browne as the record-setting Allen Realtor that has dominated this Collin County ‘burb for years. But now she’s setting her sights on new territory. Part of her winning strategy to stay on top now includes another top-producing agent, as Browne and Beth Douglas have joined forces to create the Browne-Douglas Group at Ebby Halliday Realtors’ gorgeous new Allen offices.  

“I am pleased to welcome Beth Douglas and Cathy Browne, who are widely known for integrity and dedication to providing clients with exceptional customer service,” said Diane Hausler, sales manager of Ebby’s Allen office. “Beth and Cathy work tirelessly to serve their clients’ best interests and offer extensive knowledge of the North Texas market.” 

With a combined 25 years of experience, we’re sure great things are ahead for Browne and Douglas.

AllenIt’s been said that your home is your castle, but our latest find in the Twin Creeks subdivision in Allen, that might just be literal.

Realtor Cathy Browne of the Browne-Douglas Group with Ebby Halliday told us that agents repeatedly have mentioned that the home at 1836 Walnut Springs Drive “looks like a castle,” so she’s embraced that thought, and is telling people they can “live like a king.”

Browne has the listing with Beth Douglas, and she told us that this home isn’t just lovely to look at — it’s also perfectly placed, right in a master-planned golf community with an amenity center, parks, playgrounds, tennis courts, basketball courts, hiking and biking trails, and multiple pools.

“It’s also right down the street from a top elementary school, so no more carpool!” Browne said.

And it’s not just gorgeous from the curb — this family-friendly, four-bedroom, three-and-a-half bath home has a versatile floor plan with multiple living areas and plenty of space for entertaining.

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NAR’s recent generational survey uncovered some really interesting trends. For starters, more and more Millennials are eschewing urban life and heading for the burbs, where they can afford to buy a house. Though Millennials contributed the largest share of home buyers in 2017 at 36 percent, a shortage of single-family construction has kept aspiring homebuyers from making the move. Additionally, larger numbers of households are living a multi-generational lifestyle, with more younger Baby Boomers buying homes to house their adult children and their own parents. Even Gen X households are buying homes with the intent of having their parents under the same roof. 

Now that many Millennials have started to pay down their staggering student debt, more of them are starting families. According to NAR’s report, the share of Millennials with at least one child continues to grow. But for many Millennial households in America, their desire to become homeowners combined with slow wage growth and high housing costs have pushed many out of larger cities and toward the suburbs. In fact, 52 percent of Millennial homebuyers bought larger and more affordable properties in suburban locations. 

In fact, Thrillist just published a piece that speaks to this trend: “State of the Suburbs: Dallas.” Forced to look in every nook and cranny for a home they can afford, Millennials are now turning their eyes toward the close-in suburbs that might not get as much attention as the master-planned communities in Collin County, such as Duncanville, DeSoto, Garland, and Grand Prairie.  

Of course, a lot of these trends speak to life in Dallas, which has a very upwardly mobile workforce and a lot of Millennials. However, are we seeing a run on suburban living? We asked some of our most-trusted Realtors to find out. 

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