Cathy Browne in Grand Vie

Cathy Browne is dominating Allen, that much is for sure. Consider these statistics:

  • Browne has sold 45 of the 204 residential homes in Custer Meadows, with five sales just this year.
  • Browne has done six transactions with just one family.
  • In a competitive market like Allen, Browne has brought full-price-plus offers to clients in just 11 hours.

So, how does she do it?

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Cathy Browne's listing at 2016 Glenmere was under contract in a week. We asked Browne how she's carved out a niche in Allen.

Cathy Browne’s listing at 2016 Glenmere was under contract in a week. We asked Browne how she’s carved out a niche in Allen.

We’re not even shocked anymore about Cathy Browne’s latest home under contract, 2016 Glenmere in Allen’s Custer Meadows. The home wasn’t on the market longer than a week before it was snapped up, Browne said.

But get this, that’s only one of the three listings Browne has in the neighborhood. The two other properties she’s marketing — 2019 Stonemont and 2027 Burnside — are getting a lot of interest, too. As Browne tells me, she’s sold more than 40 properties in Custer Meadows alone — some of them twice!

Sure, we know that Allen is one of the fastest-growing North Texas suburbs and has won countless accolades and made numerous top-ten lists. But what strategy do you use to capture part of a market that’s moving so fast?

We asked Browne to spill her secrets. Jump to see what she has to say:

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Photo: City of Allen

Photo: City of Allen

According to Movoto’s recent report on the safest cities in Texas, you have a 1 in 20 chance of being victimized by a criminal in Dallas. In Allen? It’s about 1 in 1,500. The community was ranked fifth in the top 10 safest Texas cities, behind Flower Mound, Keller, Friendswood, and Little Elm.

Here’s what Movoto said about Allen

This Collin County city had one of the lowest rates of violent crime among our top 10, with just 62 per 100,000 people in 2012. Of those 62, there were 35 assaults, 15 robberies, 12 rapes, and no murders.

Additionally, Allen had a reported 50 vehicle thefts, 1,321 thefts, and 242 burglaries, for a total of 1,613 property crimes, and a grand total of just 1,675 crimes per 100,000 people, ranking it 10th in this category.

Sure, Allen is a prosperous suburb where you’ll find excellent schools and a friendly atmosphere, but great shopping and good schools a safe community do not make. So what’s the deal in Allen?

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highresCATHYprofileshot2012 (3)

Cathy Browne is probably one of the most attentive, easy-to-talk-to Realtors you will ever meet. Of course, that’s because she feels communication, no matter what the deal or location, is super important. It’s no surprise then, to find that Browne, who once was a flight attendant for Delta, is one of the highest-performing Ebby Halliday Realtors in her Preston Plano Parkway office.

A top-notch marketer and an agent who knows how to find the best deals for her clients, Browne has a lot to be happy about, especially her numbers for 2013. We hope Browne has an equally amazing 2014, too! Find out more about this incredible Ebby Halliday agent who knows Allen and Collin County like no one else after the jump!

 

CandysDirt.com: Where are you from?

Cathy Browne: I grew up in Auburn, Ala. (War Eagle!) I moved to Dallas from Atlanta, where I was a flight attendant for Delta and traveled both domestically and internationally.

CD: How did you get into real estate?

Browne: Delta closed their base in D/FW Airport, and my mother (a broker in Hilton Head, S.C.) suggested I try real estate. There are a lot of similarities in that you are meeting and talking with different clients, builders, VIPs, and other agents all the time — good communication is the key. I loved it right away!

CD: You specialize in luxury sales in Allen and Collin County. Tell us: what are some unique challenges that Realtors face in this market?

Browne: Right now, the biggest challenge is finding inventory. I sold every listing I had in December, and am putting new listings on now. We have clients who can’t find a home, so some clients are choosing to build.

CD: Where is home for you in Dallas?

Browne: I live in West Allen. We really love the area–the schools, the homes, our neighbors, and the small town atmosphere. It’s also very convenient to get to Plano, Dallas or wherever we need to go.

CD: And you drive a….let me guess, Mercedes Benz?

Browne: I love my Lexus RX350. I usually have kids, dogs, signs, etc., in the car with me! There’s a joke about our parking lot at Ebby looking like a Lexus dealership!

CD: What was your best/highest sale?

Browne: $800,000, a gorgeous, designer’s home on 3 acres.

CD: Likewise, what was your most challenging or memorable transaction?

Browne: There was one that turned into a triple deal! After one of my sellers got a contract on their home, they went to dinner with friends and jokingly asked “Does anyone want to sell us their home?” and another couple raised their hand and said “We do!” We worked out a deal for them to buy their friend’s home, and then I had to go find that family another home in Allen quick. It was crazy!

CD: How quickly have you turned a house?

Browne: I have sold several to the first buyers who viewed them, and some before they went on MLS.

CD: How much did you sell last year?

Browne: I am always highly ranked in my Ebby Halliday office, and expect that 2014 will be another great year for me. Last year started out slow, but ended with a bang! I was named the #1 Top Individual for December!

CD: What words of wisdom do you often share with clients?

Browne: I ask them to come up with their “wish list,” tell them not to worry or stress out, and that I will be there with them through the whole process–all the way to closing. And even afterwards to provide vendor contacts and support!

ICD: f you ever change careers for an encore, you’ll …

Browne: I might become a writer and write a book! It will be called “So You Want to be a Realtor?” and I’ll put all the crazy stories and experiences I’ve had in there! When different things happen, my agent friend and I always look at each other and say “That is one for the book!”

CD: Do you have a second home? If so, where?

Browne: We own an ocean-view timeshare in Ko Olina, Hawaii, and we love going there as a family every year. It always reminds me of my wonderful Delta layover days!

highresCATHYprofileshot2012 (3)

Cathy Browne is probably one of the most attentive, easy-to-talk-to Realtors you will ever meet. Of course, that’s because she feels communication, no matter what the deal or location, is super important. It’s no surprise then, to find that Browne, who once was a flight attendant for Delta, is one of the highest-performing Ebby Halliday Realtors in her Preston Plano Parkway office.

A top-notch marketer and an agent who knows how to find the best deals for her clients, Browne has a lot to be happy about, especially her numbers for 2013. We hope Browne has an equally amazing 2014, too! Find out more about this incredible Ebby Halliday agent who knows Allen and Collin County like no one else after the jump!

 

CandysDirt.com: Where are you from?

Cathy Browne: I grew up in Auburn, Ala. (War Eagle!) I moved to Dallas from Atlanta, where I was a flight attendant for Delta and traveled both domestically and internationally.

CD: How did you get into real estate?

Browne: Delta closed their base in D/FW Airport, and my mother (a broker in Hilton Head, S.C.) suggested I try real estate. There are a lot of similarities in that you are meeting and talking with different clients, builders, VIPs, and other agents all the time — good communication is the key. I loved it right away!

CD: You specialize in luxury sales in Allen and Collin County. Tell us: what are some unique challenges that Realtors face in this market?

Browne: Right now, the biggest challenge is finding inventory. I sold every listing I had in December, and am putting new listings on now. We have clients who can’t find a home, so some clients are choosing to build.

CD: Where is home for you in Dallas?

Browne: I live in West Allen. We really love the area–the schools, the homes, our neighbors, and the small town atmosphere. It’s also very convenient to get to Plano, Dallas or wherever we need to go.

CD: And you drive a….let me guess, Mercedes Benz?

Browne: I love my Lexus RX350. I usually have kids, dogs, signs, etc., in the car with me! There’s a joke about our parking lot at Ebby looking like a Lexus dealership!

CD: What was your best/highest sale?

Browne: $800,000, a gorgeous, designer’s home on 3 acres.

CD: Likewise, what was your most challenging or memorable transaction?

Browne: There was one that turned into a triple deal! After one of my sellers got a contract on their home, they went to dinner with friends and jokingly asked “Does anyone want to sell us their home?” and another couple raised their hand and said “We do!” We worked out a deal for them to buy their friend’s home, and then I had to go find that family another home in Allen quick. It was crazy!

CD: How quickly have you turned a house?

Browne: I have sold several to the first buyers who viewed them, and some before they went on MLS.

CD: How much did you sell last year?

Browne: I am always highly ranked in my Ebby Halliday office, and expect that 2014 will be another great year for me. Last year started out slow, but ended with a bang! I was named the #1 Top Individual for December!

CD: What words of wisdom do you often share with clients?

Browne: I ask them to come up with their “wish list,” tell them not to worry or stress out, and that I will be there with them through the whole process–all the way to closing. And even afterwards to provide vendor contacts and support!

ICD: f you ever change careers for an encore, you’ll …

Browne: I might become a writer and write a book! It will be called “So You Want to be a Realtor?” and I’ll put all the crazy stories and experiences I’ve had in there! When different things happen, my agent friend and I always look at each other and say “That is one for the book!”

CD: Do you have a second home? If so, where?

Browne: We own an ocean-view timeshare in Ko Olina, Hawaii, and we love going there as a family every year. It always reminds me of my wonderful Delta layover days!

Browne + DouglasWhen the dynamic duo of Cathy Browne and Beth Douglas joined forces as Browne + Douglas Group last year, it was expected that the two — long known for being top-producing Ebby Halliday agents — would do big things from their home base at the company’s state-of-the-art offices in Allen.

Between the two, they have 25 years of combined experience in a busy North Texas real estate market. But recently, they added two more agents — Leah Graybeal Ashley and Howard R. Roth.

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Cathy Browne and Beth Douglas joined forces, creating a power-packed team at Ebby Hallidays Allen offices.

Our readers will recognize Cathy Browne as the record-setting Allen Realtor that has dominated this Collin County ‘burb for years. But now she’s setting her sights on new territory. Part of her winning strategy to stay on top now includes another top-producing agent, as Browne and Beth Douglas have joined forces to create the Browne-Douglas Group at Ebby Halliday Realtors’ gorgeous new Allen offices.  

“I am pleased to welcome Beth Douglas and Cathy Browne, who are widely known for integrity and dedication to providing clients with exceptional customer service,” said Diane Hausler, sales manager of Ebby’s Allen office. “Beth and Cathy work tirelessly to serve their clients’ best interests and offer extensive knowledge of the North Texas market.” 

With a combined 25 years of experience, we’re sure great things are ahead for Browne and Douglas.

McKinneyTo say the W.D. Smith home in McKinney, built in 1902, has been around for a great deal of North Texas history is an understatement — from its early beginnings as a farmhouse to its life as an abode for an alleged bootlegger and later as home to a McKinney mayor, the quintessential Victorian farmhouse has stood on College Street for seemingly forever.

And now the home where even the trees are historic (no lie — they were planted in 1908 and are recognized by the Texas Historical Tree Coalition) is on the market, listed just three days ago by Leah Graybeal Ashley with the Browne + Douglas Group.

“It was erected in 1905 by W. D. Smith, who was a well-known businessman, rancher, cattle trader, farmer and large landowner in Collin County,” Cathy Browne (the Browne in Browne + Douglas) told us last week. “At one time, the Mayor of McKinney lived there and there is also a story involving this house and the notorious gangsters, Bonnie and Clyde.” (more…)