Real Estate advertising
Despite this fact, Realtors spent $1.5 billion to market listings in print last year. I didn’t write this, but I sure have said it over and over and over again: Agents and brokers keep using tired tactics that no longer produce results. Here’s a prime example: Despite the fact that only 1 percent of homebuyers found…
Read MoreIt’s a stunning blow to print media, as the Dallas Business Journal has announced CultureMap’s takeover of Hudson News shops at both Bush Intercontinental and Houston Hobby airports. CultureMap, a regional news brand founded in Houston, was recently purchased for $15 million by ViewMarket, a Dallas interactive media brand. The transaction has added a new…
Read MoreCandy already told you about this incredible, game-changing transaction. Of course, Zillow started out with a low-ball offer of $2 billion in stock, but the deal was sealed at $3.5 billion as Zillow acquired Trulia. This transaction will create a Goliath in a market where a new real estate internet start-up crops up seemingly every…
Read MoreWow. In seven short years we have gone from 71% of buyers seeking properties on the web to a full 99%. The sharp agents now are also posting homes on Google, FaceBook, YouTube and Twitter. And internet advertising is a fraction of what it costs to advertise in magazines and newspapers. Plus it saves trees!
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