In the competitive business of luxury real estate, attracting attention to a listing and making it memorable are critical for Realtors hoping catch the eye of potential buyers and land big sales. This is particularly true of out-of-town or international buyers viewing multiple properties online, narrowing their selections, and making an offer before ever setting foot in town.
Worth3D is a new business in Fort Worth aiming to give Realtors an edge by creating an immersive, interactive, 3D showcase to enhance online listings. This allows buyers to “walk through” a house and and understand the context of the layout and amenities more completely than traditional real estate photography, says Worth3D co-owner Tim Sehnem, who founded the company with Mark Smith last year. Their product is designed to complement MLS photography, give buyers an additional resource when scouting properties online, and offer Realtors a “latest-and-greatest” tool to differentiate themselves from competition.
“This software works with Redfin, Zillow, Realtor.com, and Trulia, so Realtors can upload it with their listing and when buyers go to ‘virtual tour,’ it will launch the 3D viewer,” Sehnem said. “It allows buyers to refine their search, and they find it useful after seeing a property to help them remember details.”
He said a 3D showcase is particularly useful in marketing homes over 4,000 square feet, where it’s easy to forget what you saw where just because of the scale of the house. An online virtual tour allows buyers to revisit properties as many times as they want, and see specific details that might not be pictured in the MLS photos.