A 3D showcase of a property allows potential buyers to "walk through" a home, even from the other side of the world. Photo: Worth3D

A 3D showcase of a property allows potential buyers to “walk through” a home and explore it in detail, even from the other side of the world. Photo: Worth3D

In the competitive business of luxury real estate, attracting attention to a listing and making it memorable are critical for Realtors hoping catch the eye of potential buyers and land big sales. This is particularly true of out-of-town or international buyers viewing multiple properties online, narrowing their selections, and making an offer before ever setting foot in town.

Worth3D is a new business in Fort Worth aiming to give Realtors an edge by creating an immersive, interactive, 3D showcase to enhance online listings. This allows buyers to “walk through” a house and and understand the context of the layout and amenities more completely than traditional real estate photography, says Worth3D co-owner Tim Sehnem, who founded the company with Mark Smith last year. Their product is designed to complement MLS photography, give buyers an additional resource when scouting properties online, and offer Realtors a “latest-and-greatest” tool to differentiate themselves from competition.

“This software works with Redfin, Zillow, Realtor.com, and Trulia, so Realtors can upload it with their listing and when buyers go to ‘virtual tour,’ it will launch the 3D viewer,” Sehnem said. “It allows buyers to refine their search, and they find it useful after seeing a property to help them remember details.”

He said a 3D showcase is particularly useful in marketing homes over 4,000 square feet, where it’s easy to forget what you saw where just because of the scale of the house. An online virtual tour allows buyers to revisit properties as many times as they want, and see specific details that might not be pictured in the MLS photos.

 

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YouTube marketing

Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing.

The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia.

“All of my listings go on YouTube. Everything nowadays is very visual and when buyers are looking at properties [online], they flip through so many pictures, it can all become a blur,” Lopez said. “I have found the YouTube video brings some life to it and give more a depth. It’s worked really well for my listings, and I get lots of great comments from it.”

YouTube marketing also helps her get houses under contract fast. Take, for example, our Tuesday Two Hundred, a Richardson house at 2001 Linda Ln. Lopez listed it last Thursday and accepted a contract on Saturday. Check out her video here:

The house is a 4-2 with 1,994 square feet on a big corner lot. It’s located in the Richardson Telecom Corridor area near Jupiter and Collins Boulevard, minutes from Raytheon and BlueCross, as well as huge mixed-use development CityLine. Its elementary school, Yale, gets an 8 out of ten score from GreatSchools.org, and Apollo Junior High earns a 7.

This house has interior updates and a swimming pool in back. Lots to offer, and listed for $236,000.

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OK, I am grabbing all the credit for this one. Stopped by the Palomar Residences tonight where marketing director Adam Hignite tells me has has closed 5 more units since we last spoke in July, and has 6 under contract, this out of 53 units left. And Allie Beth Allman agent plus Palm Springs designer extraordinaire Mark Godson has decked out two Palomar units in design splendor — on display tonight and photos forthcoming. (Get ready to have your socks knocked off!) But here’s what tickled me pink: recall how I have this crazy marketing idea that sellers ought to let buyers “try before they buy” homes or condos, particularly condos if they are coming from a home and have not lived in multi-family for years.

Just like trying on jeans to see how your butt looks in them.

Well, tonight Adam told me he has launched my idea not once but thrice: three potential buyers have spent the night in the Palomar units they fancied to try them out for the weekend.

Out of the three, two bought the units. That’s right, two sales. I want to tell you this was done without a NICKEL of print advertising, on a tight marketing budget.

Try before you buy — it works! Patent pending…