In this rendering from Cunningham Architects, you can see the 34,000-square-foot REI campus that will open this spring across from the Half Price Books flagship store on Northwest Highway and Shadybrook.
In the interest of full disclosure, I should go ahead and say that my husband works for Half Price Books. But honestly, I’d be a fan of the company regardless. I’ve always been interested in how Pat Anderson grew a company from a 1,000-square-foot laundromat into a national brand, all without relinquishing the used bookstore feel that makes the brand so familiar and cool. And while the company knows how to run a successful chain of paperback-filled, nostalgia-laden stores, is it ready for the world of real estate?
As you may know, Half Price Books is developing the lot opposite of its flagship store at Shadybrook and Northwest Highway. Outdoor retailer REI has already committed to anchoring the development with a 34,000-square-foot store set to open March 3, and there is an additional 13,000 square feet for other retail. Designed by Cunningham Architects, the center will definitely stand out with a cool modern facade.
It’s all in a very unique part of Dallas, Vickery Meadow, which is mostly dense apartment communities roughly bounded by Greenville Avenue on the west, Northwest Highway on the south, Park Lane to the north, and Skillman on the east. It’s a very ethnically diverse area that is sorely lacking quality retail, and is yet over-populated with bodegas, check-cashing stores, and sketchy corner stores.
“Half Price Books has always had a great relationship with Vickery Meadow residents, and we’re excited to help bring more retail options to the area,” said Half Price Books Executive Vice President Kathy Doyle Thomas. “Every Sunday this fall, we hosted the Vickery Meadow Local Market in the parking lot of our Half Price Books Flagship store. Our neighbors, businesses in the area, and the city of Dallas are very excited about our new development.”