joe atkinsJoe Atkins is one of my favorite Realtors and Brokers in town. He’s a millennial with a capital M, a self-starter and one of the best marketers around. We cannot even write about most of his homes, they don’t last on the market that long!
Anyhow, I may be spilling the beans, but Joe is opening his SECOND real estate office and this one is in Bishop Arts.  It’s going to be the first real estate office in Bishop Arts and one of the few in North Oak Cliff. It’s going to be at 8th and Bishop, across the street from the famous Lucia. The space is under construction and won’t be open for biz until January — then PARTEE!

Ryan Hopson is Joe’s top Oak Cliff agent, who is such a community-minded guy he serves as Treasurer for the Bishop Arts Neighborhood Association (BANA). He also lives just a few blocks away from the new office. Ryan was apparently very helpful in securing the new space. With Ryan and Joe’s growing cadre of agents, Joe Atkins Realty is destined to help shape the future of Bishop Arts and North Oak Cliff.


Porsche Exclusive

Do you know one successful agent who drives a run-down (read: crappy) car? I don’t. One of the top condo agents at a large local brokerage just bought herself a gleaming Rolls Royce — yeah more power to her, I say! Cars are not just a mode of transportation for an agent, they are a branding statement. Are you successful enough to afford a nice car? In real estate sales, image is so important. There is probably no other occupation in the world that relies on the condition and make of your car more than Real Estate. This story ran recently in Inman:

Faisal Halum Porsche Exclusive (more…)

reputation management

Imagine yourself in this situation: You’re a Realtor with many years of experience, even more satisfied clients, and by and large, a happy career. Upon the urging of your brokerage, you’ve established a Google Business page, and encouraged people to leave reviews about their experiences with you on Yelp.

Then one afternoon, you see a new review on your Google Business page that leaves you confused, angry, and a little nauseous.

buzz0976: This woman is a con artist! She’s the worse realter Ive ever met and made me loose a bunch of money on ahouse in Dallas. terrible service!!! Liar!!!!!!

Who is buzz0976? What on earth is he or she talking about? And why is this online?

Maybe the situation stops there, and that negative comment gets buried over time. But maybe it does not stop. Some Realtors have been the target of personal attacks on social media and other sites, like, where anonymous posters have fabricated all manner of stories designed to destroy their reputation.

It happened to Ebby Halliday Realtor RoseMarie LaCoursiere, who recently endured months of online harassment by an anonymous poster whose intent was clearly character assassination. LaCoursiere says this person wrote dozens of negative reviews under different names across the Internet, from her Google Business page to

“It’s very serious when you look at how the Internet, misused with intention, can destroy a person’s reputation” LaCoursiere said. “In essence, I really have no recourse or effective way to defend my good name if I turn a blind eye and keep silent, which is what is expected of me by my online attacker. That’s what a bully expects.”

The crux of all this is online reputation management. As carefully as you may craft your online brand, by-and-large, you lack control over what other people say about you online in social media and other websites.

Most situations are nowhere near as serious as LaCoursiere’s. But what can you do about personal attacks in social media, no matter the scope? How can you defend your good name?



That’s Marty Marks of Virginia Cook with a contingent of Virgina Cook agents, plus some Dave Perry-Miller agents, Randall Graham marketing director at Ebby Halliday, DD Flynn is here from Berkshire Hathaway, and I’m having drinks tonight with Hanne Sagalowsky and Linda Callicutt from Ebby’s Little White House. Last year Ellen Sedeno was here from Briggs Freeman. Dallas is everywhere.


It’s time to buy some Snake-Away, but I think I got the last jug at The Home depot — sorry. I haven’t seen any, but I’m sure they are out there in the tall grass. We have had baby snakes in our house in years past.

But Keller Williams agent Alyssa McKissack tells me she and her hubby, Brad McKissack, went for a run about a week ago in their neighborhood, “… we came around the corner & saw this monster Copperhead just chillin’, then we go over the bridge & look down to see a water moccasin, tonight’s run was done after that… ”

Rat snake


>James and Clay

Dallas Realtor & broker Clay Stapp just got back from New York City, where he and his biz partner, James Bohan-Pitt, proudly introduced their start-up we told you about last week, HipPocket, to the tech world at TechCrunch Disrupt.

Disrupt is an annual conference hosted by TechCrunch in San Francisco, New York City, and Beijing.

James is the CEO & Co-Founder of HipPocket. Not a Realtor, but he is a product strategy, marketing and business launch specialist with experience that includes three Fidelity Investments telecoms and technology portfolio companies and a number of technology startups, including, of course, HipPocket.
Let me tell you how cool it is they were there: TechCrunch is the Holy Grail of the tech world. Getting written up is one huge kudo, showing off to all the investors who follow the news website at Disrupt is another. Attendees go there to showcase their products, network, gain insights from others, get publicity and seek investors.  (more…)


Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets, but does that spell the end for MLS systems everywhere?

Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets on select sites, but does that spell the end for MLS systems everywhere?

Inman contributor Creed Smith wrote a column published on the real estate news site suggesting that the system real estate agents use to access listing information, the Multiple Listing Service, was on the way out. It ignited a heated debate among Inman staffers and commenters, earning a reply from Inman managing editor Matt Carter. 

If the real estate industry were invented today, there would be no NAR (National Association of Realtors) or MLS (multiple listing service), and perhaps no franchises — there might not even be real estate brokers.

The MLS was built for three reasons:

  1. To place all information on homes for sale and sold homes into a central location for brokers.
  2. To create a percentage of sale price payment agreement between brokers.
  3.  To elevate NAR and the MLS companies to almost godlike status with monopoly power.

The marketplace now demands a system built on their desires, not those of NAR. How would you build a system for selling and buying homes based on market desires with today’s technology and market dynamics? You would offer an open-source international database (website … portal).

You can read Smith’s full-length piece on his Demon of Marketing website, but we wanted to get the perspective of local brokers and Realtors on the cutting edge of real estate here in North Texas as to whether we should be writing a eulogy for the MLS system.


lakewood cake

The TREPAC Broker Bake off Cake from Nathan Grace featured the Lakewood Theater.

Sure, it’s snowing today, but there was a different kind of white stuff all around during yesterday’s TREPAC gathering — sugar!

According to reports, yesterday’s TREPAC East Dallas Broker Bake Off was a sweet success. The event, in which Dallas brokerages brought beautiful cakes for silent auction, was a fundraiser for the Texas Real Estate PAC, an organization that advocates for the state’s real estate professionals and homeowners.

lakewood cake 2

“As TREPAC Chair I would like to express my gratitude to the event committee led by Christina Anniboli Dewbre, to the Brokers who participated, to the agents and affiliates that donated, and to every person who made an investment today,” said Dallas City Center Realtors Director Kevin Caskey. “It was an incredible event!”