Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets, but does that spell the end for MLS systems everywhere?

Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets on select sites, but does that spell the end for MLS systems everywhere?

Inman contributor Creed Smith wrote a column published on the real estate news site suggesting that the system real estate agents use to access listing information, the Multiple Listing Service, was on the way out. It ignited a heated debate among Inman staffers and commenters, earning a reply from Inman managing editor Matt Carter. 

If the real estate industry were invented today, there would be no NAR (National Association of Realtors) or MLS (multiple listing service), and perhaps no franchises — there might not even be real estate brokers.

The MLS was built for three reasons:

  1. To place all information on homes for sale and sold homes into a central location for brokers.
  2. To create a percentage of sale price payment agreement between brokers.
  3.  To elevate NAR and the MLS companies to almost godlike status with monopoly power.

The marketplace now demands a system built on their desires, not those of NAR. How would you build a system for selling and buying homes based on market desires with today’s technology and market dynamics? You would offer an open-source international database (website … portal).

You can read Smith’s full-length piece on his Demon of Marketing website, but we wanted to get the perspective of local brokers and Realtors on the cutting edge of real estate here in North Texas as to whether we should be writing a eulogy for the MLS system.

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lakewood cake

The TREPAC Broker Bake off Cake from Nathan Grace featured the Lakewood Theater.

Sure, it’s snowing today, but there was a different kind of white stuff all around during yesterday’s TREPAC gathering — sugar!

According to reports, yesterday’s TREPAC East Dallas Broker Bake Off was a sweet success. The event, in which Dallas brokerages brought beautiful cakes for silent auction, was a fundraiser for the Texas Real Estate PAC, an organization that advocates for the state’s real estate professionals and homeowners.

lakewood cake 2

“As TREPAC Chair I would like to express my gratitude to the event committee led by Christina Anniboli Dewbre, to the Brokers who participated, to the agents and affiliates that donated, and to every person who made an investment today,” said Dallas City Center Realtors Director Kevin Caskey. “It was an incredible event!”

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redefy_2-color_logo_horizontal-style

“Sell your home for a $2,500! Flat fee, full service!” That’s just what Redefy says they are bringing to Dallas.

Redefy, a new kind of discount real estate brokerage, is trying to redefine options for selling your home. According to their website, “Redefy helps real estate sellers save thousands by replacing a single real estate agent with a highly efficient and technology-enabled team of experts.”

The company is based in Aurora, Colo., and has branched out into Phoenix, Arizona. Working with title companies and lenders, they found a handful of local agents that are ready to give simplified selling a try and opened their Dallas base in January. Heck, they will even train you to be an agent. It appears the idea is to get as many listings as you can, then build up a database to generate a lot of potential buyers. The buy transaction fee is 3 percent, so it seems the theory is to make up in sales volume what you lose in listing fees.

What does that $2,500 flat fee get a home seller? Jump to find out.

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FullSizeRender Here is Rogers Healy agent Grecia Garza outside of 21 Turtle Creek today. “I may or may have not tumbled,” she tells us.

No, she didn’t fall, she’s feeling the snow!

Carrie Hill and Thomas Zepeda Snow

And here are Realtors Carrie Rigdon Hill and Thomas Zepeda from Nathan Grace getting some “work” done during yesterday’s snow day.

Looks like a good gig to us! Wine + Snow + Real Estate = Plenty of fun!

It's snowing like crazy in North Texas, and some dedicated real estate professionals are making deals happen despite the weather!

It’s snowing like crazy in North Texas, and some dedicated real estate professionals are making deals happen despite the weather!

I can’t lie, y’all. I love snow. Really and truly, I love it. I also love working from home, too, so I don’t have to drive in the crazy mess. Still, there are some seriously dedicated Realtors, stagers, appraisers, inspectors, and lenders who make things happen despite the weather. We asked these dedicated real estate professionals to send us their snowy selfies as Dallas gets covered in white stuff. Here they are!

SELFIES ARE STILL STREAMING IN! JUMP FOR MORE!

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Clay Stapp Button Video

Well, Clay Stapp sure does know how to sell the luxury real estate lifestyle. Just look at this marketing video for a $3.95 million estate on Preston Hollow’s Lobello Drive. What, you’re not noticing the gorgeous finish out? The luxurious floors? The beautiful pool? The 1-plus-acre lot?

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Are you looking to build your real estate business in 2015? Ready to top sales records? We have five hot tips on how you can make the most of 2015!

Are you looking to build your real estate business in 2015? Ready to top sales records? We have five hot tips on how you can make the most of 2015!

If you’re looking to top your 2014 sales and referrals this year, but don’t know where to start, you’re not the only one. A lot of times agents will hire pricey marketing consultants to take an objective look at their materials and campaigns. This can be overwhelming for some Realtors, but the truth of the matter is, marketing your real estate business is critical to success.

We’ve scoured the top sources for real estate professionals and have put together this list of the best ways to make the most of your marketing efforts as you look to make or break sales records in 2015.

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Zoccam Phone

Let’s say you’re in hot pursuit of a home that has multiple offers and you want to get your earnest money in and get the home locked down quick. It’s a total pain in the posterior for some agents when they have to race across town to the title company to get that check in the right hands. Wouldn’t it be easier if you could just deposit the check using the camera on your smartphone? I mean, you’re carrying it around everywhere anyway. You can’t live without that thing!

Well, ZOCCAM will change all that. The new smartphone app, which just went live in Texas today, will allow licensed agents to send earnest money with ease, and without having to drive anywhere. The app, which uses Jack Henry & Associates to securely process checks, is available to licensed Texas real estate agents for $9.99 a month or for $100 a year.

“We are revolutionizing the way real estate transactions are conducted,” said Ashley Cook, a Dallas real estate attorney and founder of ZOCCAM. “We are improving the agent’s ability to attract and service clients by enabling faster sales cycles. Instead of driving checks to the title company, the agent can spend more time putting deals together. Not only does it minimize their liability, it gives them more time which is something you cannot buy.”

Yes, this is like BUYING YOU TIME! Who wants to spend more time in the car when they could just use their smartphone to get things done? Really, who doesn’t like that? This thing is going to be huuuuuge! Jump for more!

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