It is ironic that I am in San Francisco at Inman Real Estate Connect, along with Ellen Sedeno, Marketing Director at Briggs Freeman Sotheby’s IR. Hanne Sagalowsky is here, too, from Ebby, and I’m sure there are more. We are filling our heads with the latest technological tools coming down the pike for agents and consumers, hearing agent concerns about aggregators and third-party portals, the “Z” word, learning how to use social media — the average adult in the US has 664 social media connections, which quickly goes viral with one small property post. 90% of agents use social media; only 10% use it right. Traditional advertising –phew, so archaic. It’s ironic because in the midst of all this high tech, almost mind-numbing sharing of information and tech start up companies with so many tools to help agents and make real estate as transparent as the glass on Reunion Tower, Briggs made real estate sales history.
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