reputation management

Imagine yourself in this situation: You’re a Realtor with many years of experience, even more satisfied clients, and by and large, a happy career. Upon the urging of your brokerage, you’ve established a Google Business page, and encouraged people to leave reviews about their experiences with you on Yelp.

Then one afternoon, you see a new review on your Google Business page that leaves you confused, angry, and a little nauseous.

buzz0976: This woman is a con artist! She’s the worse realter Ive ever met and made me loose a bunch of money on ahouse in Dallas. terrible service!!! Liar!!!!!!

Who is buzz0976? What on earth is he or she talking about? And why is this online?

Maybe the situation stops there, and that negative comment gets buried over time. But maybe it does not stop. Some Realtors have been the target of personal attacks on social media and other sites, like RipoffReport.com, where anonymous posters have fabricated all manner of stories designed to destroy their reputation.

It happened to Ebby Halliday Realtor RoseMarie LaCoursiere, who recently endured months of online harassment by an anonymous poster whose intent was clearly character assassination. LaCoursiere says this person wrote dozens of negative reviews under different names across the Internet, from her Google Business page to RipoffReport.com.

“It’s very serious when you look at how the Internet, misused with intention, can destroy a person’s reputation” LaCoursiere said. “In essence, I really have no recourse or effective way to defend my good name if I turn a blind eye and keep silent, which is what is expected of me by my online attacker. That’s what a bully expects.”

The crux of all this is online reputation management. As carefully as you may craft your online brand, by-and-large, you lack control over what other people say about you online in social media and other websites.

Most situations are nowhere near as serious as LaCoursiere’s. But what can you do about personal attacks in social media, no matter the scope? How can you defend your good name?

(more…)

IMG_8892

IMG_8895
That’s Marty Marks of Virginia Cook with a contingent of Virgina Cook agents, plus some Dave Perry-Miller agents, Randall Graham marketing director at Ebby Halliday, DD Flynn is here from Berkshire Hathaway, and I’m having drinks tonight with Hanne Sagalowsky and Linda Callicutt from Ebby’s Little White House. Last year Ellen Sedeno was here from Briggs Freeman. Dallas is everywhere.

Copperhead

It’s time to buy some Snake-Away, but I think I got the last jug at The Home depot — sorry. I haven’t seen any, but I’m sure they are out there in the tall grass. We have had baby snakes in our house in years past.

But Keller Williams agent Alyssa McKissack tells me she and her hubby, Brad McKissack, went for a run about a week ago in their neighborhood, “… we came around the corner & saw this monster Copperhead just chillin’, then we go over the bridge & look down to see a water moccasin, tonight’s run was done after that… ”

Rat snake

(more…)

>James and Clay

Dallas Realtor & broker Clay Stapp just got back from New York City, where he and his biz partner, James Bohan-Pitt, proudly introduced their start-up we told you about last week, HipPocket, to the tech world at TechCrunch Disrupt.

Disrupt is an annual conference hosted by TechCrunch in San Francisco, New York City, and Beijing.

James is the CEO & Co-Founder of HipPocket. Not a Realtor, but he is a product strategy, marketing and business launch specialist with experience that includes three Fidelity Investments telecoms and technology portfolio companies and a number of technology startups, including, of course, HipPocket.
Let me tell you how cool it is they were there: TechCrunch is the Holy Grail of the tech world. Getting written up is one huge kudo, showing off to all the investors who follow the news website at Disrupt is another. Attendees go there to showcase their products, network, gain insights from others, get publicity and seek investors.  (more…)

 

Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets, but does that spell the end for MLS systems everywhere?

Sure, Zillow and Trulia are popular portals for consumers to shop for homes, and there are a lot of fantastic luxury properties marketed as hip pockets on select sites, but does that spell the end for MLS systems everywhere?

Inman contributor Creed Smith wrote a column published on the real estate news site suggesting that the system real estate agents use to access listing information, the Multiple Listing Service, was on the way out. It ignited a heated debate among Inman staffers and commenters, earning a reply from Inman managing editor Matt Carter. 

If the real estate industry were invented today, there would be no NAR (National Association of Realtors) or MLS (multiple listing service), and perhaps no franchises — there might not even be real estate brokers.

The MLS was built for three reasons:

  1. To place all information on homes for sale and sold homes into a central location for brokers.
  2. To create a percentage of sale price payment agreement between brokers.
  3.  To elevate NAR and the MLS companies to almost godlike status with monopoly power.

The marketplace now demands a system built on their desires, not those of NAR. How would you build a system for selling and buying homes based on market desires with today’s technology and market dynamics? You would offer an open-source international database (website … portal).

You can read Smith’s full-length piece on his Demon of Marketing website, but we wanted to get the perspective of local brokers and Realtors on the cutting edge of real estate here in North Texas as to whether we should be writing a eulogy for the MLS system.

(more…)

lakewood cake

The TREPAC Broker Bake off Cake from Nathan Grace featured the Lakewood Theater.

Sure, it’s snowing today, but there was a different kind of white stuff all around during yesterday’s TREPAC gathering — sugar!

According to reports, yesterday’s TREPAC East Dallas Broker Bake Off was a sweet success. The event, in which Dallas brokerages brought beautiful cakes for silent auction, was a fundraiser for the Texas Real Estate PAC, an organization that advocates for the state’s real estate professionals and homeowners.

lakewood cake 2

“As TREPAC Chair I would like to express my gratitude to the event committee led by Christina Anniboli Dewbre, to the Brokers who participated, to the agents and affiliates that donated, and to every person who made an investment today,” said Dallas City Center Realtors Director Kevin Caskey. “It was an incredible event!”

(more…)

redefy_2-color_logo_horizontal-style

“Sell your home for a $2,500! Flat fee, full service!” That’s just what Redefy says they are bringing to Dallas.

Redefy, a new kind of discount real estate brokerage, is trying to redefine options for selling your home. According to their website, “Redefy helps real estate sellers save thousands by replacing a single real estate agent with a highly efficient and technology-enabled team of experts.”

The company is based in Aurora, Colo., and has branched out into Phoenix, Arizona. Working with title companies and lenders, they found a handful of local agents that are ready to give simplified selling a try and opened their Dallas base in January. Heck, they will even train you to be an agent. It appears the idea is to get as many listings as you can, then build up a database to generate a lot of potential buyers. The buy transaction fee is 3 percent, so it seems the theory is to make up in sales volume what you lose in listing fees.

What does that $2,500 flat fee get a home seller? Jump to find out.

(more…)

FullSizeRender Here is Rogers Healy agent Grecia Garza outside of 21 Turtle Creek today. “I may or may have not tumbled,” she tells us.

No, she didn’t fall, she’s feeling the snow!

Carrie Hill and Thomas Zepeda Snow

And here are Realtors Carrie Rigdon Hill and Thomas Zepeda from Nathan Grace getting some “work” done during yesterday’s snow day.

Looks like a good gig to us! Wine + Snow + Real Estate = Plenty of fun!