What do savvy sellers ask their agents in the pre-listing interview? About getting their home in the newspaper? Ha! Only if it’s a nursing home! Smart sellers care about two things: internet exposure and —
“Do you belong to one of the top hip pocket Facebook groups in town?
Pre-sizzle seals the sale. In this white-hot market of low inventory, buyers need an agent with ESP, one who knows which homes will be listed even before their owners know it! Or at least before every other Realtor.
In Dallas, south of LBJ, that would be an agent who belongs to Real Estate Friends, a private, closed Facebook group of about 800 agents.
But now, there’s a new kid in town who wants to let ALL real estate agents join the pre-listing party.
Daylon Pereira is a top agent with Allie Beth Allman’s Urban team who has partnered with two Stanford MBA graduates to create a website for agents to share hip pockets called The Unlisted. Already up and running in Dallas, Pereira’s team plans to open in multiple major cities from Miami to Chicago, LA, Austin, Houston, New York City, San Francisco, anywhere where real estate inventory is tighter than an East Texas tick.
“Our team has a deep knowledge of the residential real estate market. We see tremendous demand and not enough supply in the largest US cities,” says Pereira. “We see a market where privacy and exclusivity results in additional value for buyers and sellers. We see agents leveraging their networks and struggling with sub-optimal tools to find the right properties for their clients, and the right buyers for their properties. We want to give agents the modern and easy to use tools they need to be successful in this ever-changing, fast-paced environment. (more…)