When NRT, the nation’s largest residential real estate brokerage, bought out Coldwell Banker United in several markets last April, many thought that big changes were on the way. Months later, our region is finally starting to see NRT tweaking the marketing and online presence of the brand as it will launch ColdwellBankerHomes.com in North Texas next month, after which CBDFW.com will go dark.
Our sources say that the new website, which serves only CB Residential companies (Not APEX or other Coldwell Banker franchises) in several states across the U.S., is already getting more hits than coldwellbanker.com. Now that’s something.
Here’s a breakdown of what NRT will say about the new site launch for Texas, which combines the websites of 25 different Coldwell Banker companies into one consumer portal on Dec. 2:
· It is expected to be the largest brokerage website in the U.S.
· It combines the websites of 25 different Coldwell Banker NRT companies – which together reached 50 million visitors last year – into one powerhouse site
· NRT will now focus its more than 60,000 search terms and search engine optimization on this one website, delivering more visitors and more leads.