Today’s Consumers Prefer Independent Brands with Global Connections

In today’s competitive real estate market, the person who buys your home is likely to come from a different town, city, or even country. More than ever, success in marketing your home results from casting the widest net.

“Marketing a property outside of the Dallas-Fort Worth market takes more than local expertise; it requires global connections and, of course, powerful marketing,” says Randall Graham, vice president and director of marketing for Ebby Halliday Realtors. “As an affiliate of Leading Real Estate Companies of the World, Ebby Halliday has the resources to market your home to the highest possible number of potential buyers.”

By tapping into the network of more than 128,000 talented sales associates around the world, Ebby Halliday sales associates expose the homes they represent to buyers on six continents, ensuring there are more eyes on every property, Graham says. In addition, Ebby Halliday receives inbound clients from other affiliates around the globe who are interested in purchasing a home in North Texas.

Leading Real Estate Companies of the World is a pedigree denoting the very best companies that represent qualified clientele and wish to do business with similar firms, Graham says. Last year, the network was collectively responsible for $351 billion in sales – more home sales than any national real estate brand.

Graham says that recent research shows that many people increasingly prefer brands that work independently from the mainstream. He says the trend is popular because of the commonly held belief that independent companies, like those that make up the LeadingRE network, rely on their ability to provide better service, better training for staff and deeper local connections that big-market, big-brand companies don’t always provide.

“The Leading Real Estate Companies of the World advantage ensures that when selling a home in Dallas-Fort Worth Ebby Halliday Realtors can deliver global exposure in addition to the strong local marketing expertise for which we’ve long been known,” Graham said.

When a home is listed with Ebby Halliday Realtors it is posted on ebby.com and is immediately promoted on LeadingRE.com, which provides access to over 2 million listings.

And Ebby’s luxury listings benefit from extensive national and international exposure provided by the luxury marketing arm of LeadingRE and Ebby’s luxury marketing partner, Luxury Portfolio International, and its website luxuryportfolio.com, one of the most-visited luxury home sites in the world.

“The approximately 200 firms that comprise Luxury Portfolio are some of the most powerful independent brokerages worldwide,” says Graham. “This prestigious network represents more $1 million-plus properties than any other luxury real estate network and provides strong connections to well-respected firms worldwide. Simply put, we’re ideally positioned to assist with your next luxury home sale or purchase.”

With locations across North Texas, Ebby Halliday is one of the oldest and most respected full-service residential real estate firms in the country. To learn more about Ebby Halliday Realtors, its Associates and all of the properties available for purchase in North Texas, visit the award-winning, recently redesigned, and mobile-friendly ebby.com.