Guardian Angel: Bucky Moser Lures New Referrals With Passion For Business

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Bucky Moser seems like the kind of fellow you could while away a few hours on a bass boat with a slow conversation and a cooler of cold ones. And he’d like that just fine, I think, considering how big of a deal fishing is to him. Moser, who is this week’s Guardian Angel, discovered his love for fishing at a young age, going on to found a little company making and selling custom lures.

More than that, Moser takes his talent for listening to clients and customers and converts that to a healthy number of referrals.

“My main focus is on building relationships and serving clients, who need financing to buy their new home,” said Moser, a loan officer at GuardingMortgage. “However, I’ve come up with an idea in which I’m able to mesh my love for making lures with clientele and referral partners, who share the love of fishing.”

Find out what it is after the jump!

CandysDirt.com: Word is you’re not just a loan officer. You own a fishing lure company, too. Can you tell us a little bit about that business?
Bucky Moser: I started the company — The Lucky M Lure Co. — as a way to continue to create and improve on existing bass lure patterns, to catch more fish. It’s strictly a one-man operation. I make crankbaits, jigs, and pour my own plastic worms and other soft plastic baits. It’s a great way for me to wind down in the evening or on the weekends. An idea or a picture will come to me about something to try, and I’ll head to the garage (aka my office) to see what the creation looks like.

CD: How’d you get into that? Can you tell us how it all got started?
BM: When I was growing up, I lived and fished in Colorado. I was an avid fly fisherman and, at that time, I tied and created my own flies for that type of fishing. I was taught by my Dad at an early age, and he gave me the basic skills to move forward with trying new types of flies and patterns that sometimes worked, sometimes didn’t. But, he always gave me the leeway and the materials to keep doing it, and encouraged and critiqued my work. So, the bass lure company was a direct result of having that desire to build my own equipment and patterns from an early age, growing up in Colorado.

CD: How do you balance your business with your day job? Is it hard to keep everything afloat?
BM: The lure company, when I started it in Colorado, was pretty small. I basically made and sold them to friends of mine, who liked to fish for bass. It’s pretty much the same way today. My main focus is on building relationships and serving clients, who need financing to buy their new home. However, I’ve come up with an idea in which I’m able to mesh my love for making lures with clientele and referral partners, who share the love of fishing. It’s a Guardian Mortgage lure that will be rolled out soon!

CD: I take it you’re big on fishing. Where are you favorite spots to go? Any big catches you can tell us about?
BM: I’m definitely still learning the area lakes, having only been in Texas for a few months, but I’ve fished Lake Fork some and caught a few nice fish out of there, but I’ve recently started fishing Lake Ray Roberts, which is closer to home. I’ve adopted Ray Roberts as my “home lake” at this point, and try to get out, at least one day per weekend (sometimes two!), to explore the different areas.

CD: Do you ever take your kiddo out to join? What about your dog? We hear you have a pretty massive lab!
BM: My daughter is 4, and she’s more interested in serving me tea and playing restaurant and waitress than being on the boat with me at this point. I envision, down the line, she will tag along with me more, but I don’t push her to do it. If she wants to go, she’s always welcome. As for my dog, Trapper, he’s a 150-pound yellow lab, who’s 8 years old. He used to go with me all the time, but that was in Colorado, where the heat wasn’t as much of a factor. Now, he will go with me some in the late fall and early spring, when it’s not so hot for him. But, when he does go, we spend more time parked on the shore, so I can throw a stick in the water for him. It doesn’t count as a fishing trip when you’re spending time playing fetch for the majority of it!

CD: Aside from fishing, what do you and your family like to do for fun?
BM: Before I was in finance, I was an assistant golf pro in California and Maryland for, all told, about 4 years. I love to play golf. Soon, I’ll be taking my daughter, Molly, to Top Golf, with her little golf club, and I’ll watch her beat the ball around a little. Molly and I spend a lot of time taking Trapper for walks to the local park; I enjoy seeing her make new friends on the playground. But, I love to watch sports—we’re a big football family—whether it’s college or pro. I also enjoy cooking and think, at some point, I’d like to take some culinary classes to hone my skills in the kitchen. My menu is pretty limited at this point, but I guess it’s like making lures — I love to experiment with new spices and recipes. I recently made enchiladas from a combination of homemade jalapeno-cheddar sausage and beef; they turned out excellent!

CD: We’ve been told you’re a newly minted Texan. Welcome! Are you loving it yet?
BM: Texas is everything the place I moved from, in Colorado, isn’t. I moved from Glenwood Springs, Colo., a town of about 10,000 people. It sits at about 6,000 feet, is surrounded by mountains, and gets a pretty good amount of annual snowfall. After 40 years of snow and cold, I was ready for a change to heat and humidity. I have loved my time here, the opportunities to go to different restaurants, to explore new lakes and areas, and, quite frankly, the people I’ve met so far have been very open, warm, and helpful. I’m glad I’m here and don’t see myself going anywhere for a long time!

CD: What are the biggest differences you’ve seen here, versus your last home in Colorado?
BM: Aside from the weather, the biggest difference is the pace of life in Dallas. The speed at which things—traffic, conversations, etc.—move here is so much faster. I’ve had to adjust to that more than anything. However, I’ve also found that people, when you sit down, face to face, really want to slow down and have in-depth conversations. That’s the reason why I’m in the business I’m in. I really enjoy hearing people’s stories and helping them. But, I won’t soon forget my time in Colorado. I learned early on, working for a small community bank, that you treat people with respect and honesty, because invariably, in the small town where I’m from, you’re going to run into people you know almost everywhere you go. And, you need to be able to look those people in the face and know you did right by them.

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Joanna England is the Executive Editor at CandysDirt.com and covers the North Texas housing market.

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