Richardson-Based Genesis Real Estate Plans New 28-Story Victory Park Residential Project

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Victory Park is poised for a renaissance, and a new residential tower could help fuel new growth. (Photo: Victory Park)

Victory Park is poised for a renaissance, and a new residential tower could help fuel new growth.

Our appetite for high-rise residential evidently knows no bounds, as Richardson-based Genesis Real Estate Group has announced yet another high-rise project planned for the urban core. This project, a 28-story high-rise at Hi Line Drive and Houston Street inside Victory Park, was designed by Houston-based architecture firm EDI, according to Dallas Morning News reporter Steve Brown. Genesis is the 30-year-old firm that brought the 603-unit 3225 Turtle Creek, AKA The Renaissance, online.

Brown says that there are other high-rise projects in the works by Greystar, Novare Group and Lennar Multifamily. One has to wonder if we are perhaps biting off more than we can chew with all these new high-rise condo developments. Still, I’m optimistic that this project could usher in more foot traffic to Victory Park, which has so much potential but lacks the critical mass of residents to support a lot of retail and restaurants.

What do you think?

 

 

Joanna England is the Executive Editor at CandysDirt.com and covers the North Texas housing market.

18 Comments

  1. Jon Anderson on May 27, 2015 at 10:07 pm

    3225 Turtle Creek is otherwise known as The Renaissance…:-)

  2. Cheryl Tredway on May 27, 2015 at 11:06 pm

    Do I remember correctly that The Renaissance is still dealing with legal issues? If so that doesn’t bode well for this development.

    • Jon Anderson on May 28, 2015 at 12:52 am

      I know of no legal issues at Renaissance.

      • Cheryl Tredway on May 28, 2015 at 11:58 am

        I see, I guess I misunderstood. Thanks for the clarification.

  3. Candy Evans on May 28, 2015 at 12:49 am

    I wonder what the price point will be, Steve did not ask, and how this will affect sales at The House (which is going great guns)… dialing up my peeps!

    • Jon Anderson on May 28, 2015 at 12:58 am

      What Dallas needs is a high-rise for more middle-class buyers – the last new construction, mid-priced high-rise was the pre-recession Beat Lofts.

      • Candy Evans on May 28, 2015 at 10:37 am

        Jon can you find out where these pups are as far as price points?

  4. Cody Farris on May 28, 2015 at 9:37 am

    I’m with Jon, I’m all for more high-rises, but how about something that’s less than $700 per square foot? I think a lot of people are intrigued by the lifestyle and would get into it if there were buildings out there at $250-300 per foot. Maybe with land costs and construction costs it’s just not possible anymore.

    • Chris on May 28, 2015 at 2:34 pm

      The Terrace in Victory Park is sitting around $300/sq ft. Nice building, and really good value right now given where the neighborhood is going.

  5. Kelly on May 28, 2015 at 1:10 pm

    I am all for the high-rises – however – we need affordable buildings. When you add in the HOA fees, as well has property tax…most of us cannot afford to live in these. I looked at The Travis on Katy – and it would cost an additional $20,000.00 per year in HOA/Property tax…not even thinking about the mortgage. No Thank You.

    • Jon Anderson on May 28, 2015 at 2:33 pm

      There are relative bargains for those who don’t mind some work in older buildings. For example, there are four units for sale at 3701 Turtle Creek that range from $211-259 per square foot and range from 1,141 to 2,120 square feet. HOAs are ~76¢ per square foot and include all utilities. Assuming 20% down and full-list price, with (unavoidable) property taxes, that’s $2,936.75 per month with a 15 year mortgage — $2,442.75 with a 30-year. The cheapest unit has a renovated kitchen and baths with mostly hardwoods — even bedroom carpet looks good. All I’d do it paint and remove the walls of mirrors.

      • Jon Anderson on May 28, 2015 at 4:52 pm

        Hot! Hot! Market. There are now only three units at 3701 TC. One of the best went under contract today.

  6. David on May 28, 2015 at 2:03 pm

    how do we know this is a condo building? The DMN article simply referred to it as residential.

    • Jon Anderson on May 28, 2015 at 2:56 pm

      David, you’re right, we don’t. Genesis has built both condo and apartment high-rises. It appears there will also be some low-rise projects part of a larger Katy Station development that seems to be spearheaded by Lennar.

      • David on May 28, 2015 at 3:13 pm

        Sounds like a headline update is in order…

        • Joanna England on May 28, 2015 at 3:16 pm

          It’s updated, David. I hope we’ll know more about the project soon so we can keep you better informed on the development.

          • David on May 28, 2015 at 4:16 pm

            Thanks! Body copy needs a quick update too.



  7. Chris on May 28, 2015 at 2:32 pm

    Are we sure this is a condo building? Steve Brown reported in February that it was an apartment tower. http://www.dallasnews.com/business/commercial-real-estate/20150211-1.ece

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