Jeff Dworkin started out working for a big production builder, but decided to strike out on his own to give his clients a custom home that won’t break the bank. We love what JLD Custom Homes offers clients — luxury finishes anyone can afford — and that’s why he’s a CandysDirt.com-approved builder. Dworkin, who is known to go the extra mile for his customers, told us a little more about what motivates him.
CandysDirt.com: So, where are you from?
Jeff Dworkin: Originally from a town just north of NYC. Left there to go to school at University of Texas and now just go back to visit!
CD: Why did you come down to Dallas and how did you get into real estate?
Dworkin: I was transferred here from Austin in 2002 with one of the big production builders to head up operations and became their division president shortly thereafter.
CD: Where is home for you in Dallas?
Dworkin: We live in southwest Plano, just north of the PGBT (Editor’s note: That’s President George Bush Turnpike, for those of you who rarely venture outside 635!).
CD: And you drive a… let me guess, Mercedes Benz???
Dworkin: For work, what else, a Ford F-150. Weekends, have a little Lexus SC430 Convertible, 10 years old and only 40k miles.
CD: What’s your favorite ‘hood in Dallas and why?
Dworkin: Knox/ Henderson area. I like the restaurants and the area — why not, since we build in the area.
CD: What business transaction are you most proud of?
Dworkin: Many, whenever folks say someone won’t buy in that neighborhood or in that location, we look at it as a challenge and bring that “affordable” custom home into the area!
CD: JLD Custom Homes is a brand with staying power. Likewise, how did 2012 treat you?
Dworkin: Business has picked up and we have noticed a lot of new signs and faces in the East Dallas neighborhoods. What we ask people that are out looking is “How long has that company been in the business? How long have their principals been in the business?” We are one of the survivors of the recession because we planned and executed. A lot of good builders that had been in this business for 30 or 40 years went under during the last few years.
CD: What have you learned in 25 years of building?
Dworkin: You gotta change with the times and constantly have your eyes and ears open. It is also important to be “involved!” That’s why I got heavily involved with the Dallas Builders Association and am the first VP.
CD: If you ever change careers for an encore you’ll…
Dworkin: Be a sommelier. I love a good glass of Merlot or Syrah and have traveled many times to Napa and Sonoma to sample the fruits of the vine!
CD: Where is the perfect location for a second home?
Dworkin: On a lake close enough to a ski area that you can use it during the summertime to boat and in the wintertime to ski! Areas around Deer Valley, Utah, fit this description.